The Public Relations Blog

High-quality content plays a critical role in your company's digital marketing efforts. Even with upcoming changes to Google, a good page experience doesn't override having great, relevant content. 

How do you create a content marketing strategy for your company that works? Many digital marketing experts strive to attract leads and convert them into loyal customers. 

Since 2010, Pinterest has been a valuable resource to those seeking inspiration in many areas of their lives such as their hobbies and projects. Over the years, the visual search engine has expanded its amenities to enhance its customers' experience. Gone are the days when the only content on an individual's feed came from users they followed. Now it’s a blend of pins that are “picked for you” and promotional pins as well as pins from those you follow.

This upgrade benefits companies that use Pinterest to promote their own products or services. As a company, it’s essential to put your best foot forward when designing the content you’re going to post for millions to see. Having a mixture of the various types of visual formats listed below throughout your pins will bring more personality and visitors to your company’s page.

Nowadays, having a website can be considered a necessity if you want to market yourself or your business online. Having a company website means that you have more opportunities to present yourself to a broader audience.

Using your company website as a public relations (PR) tool can also help your business build credibility and attract more customers. But how can you make your company website into a reliable public relations tool?

In this article, we will take a look at the importance of using a website for PR and some impactful website elements to strengthen your PR strategy.

Learn some great stories of how our guest Kate Yandoh Harris advanced her PR career.

Guest:

Kate Yandoh Harris is a born storyteller who helps businesses realize results by creating compelling content. She is an optimist, island lover, and “word person”.

Spice things up with some GIFs

Whether they are used for social media or to improve press releases, images are a very handy tool in public relations. You can even use them to directly improve your website’s SEO! But, have you been using GIFs?

For those who are unfamiliar, GIFs are simply animated images. GIFs can originate from anywhere, including TV shows, movies, or other media. They can have captions or just show someone doing something.

For any company to be successful, it should have strong leadership and an equally strong team. Elon Musk has demonstrated how to become a successful business man and launch a billion dollar company. We can all learn a lot about Elon’s leadership skills by examining a letter he wrote to his employees after his team violated the “no negotiation, no discount” policy”:

When you create a LinkedIn page for your business, you're joining a network that has more than 756 million members. People use this trusted community for networking, building a professional identity, and job searching. 

There are a couple of things you can do to help your business capitalize on LinkedIn’s features and reach the 40 million users looking for employment each week.

Learn the ins and outs of starting your own podcast with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.

Strong communication is crucial to achieving success

No matter what industry your company is in, you’re going to be facing a lot of competition. With so many competitors, it is easy for a company to get lost in the mix, even if they provide stellar products or services, unless it effectively communicates with consumers.

The value of communication should not be understated. Frequent communication is one of the best ways to motivate and resonate with your target audience. 

As a rising PR professional, too often people ask me, “What does someone working in PR do?” It can be difficult to explain it to someone who doesn’t have a marketing or communications background.

Almost every other industry is straightforward. They wear one hat and can explain their roles to anyone. Yet, the PR industry doesn’t do a great job of PR on themselves. That’s why this list of “Five Things Everyone Should Know About Public Relations,” from Forbes is extremely important, even for people working in public relations to understand.