The Public Relations Blog

Since Instagram was created almost 11 years ago, it has become the ultimate platform for photo sharing. With around 1 billion monthly active users, it is more important than ever to share unique content that is native to the platform and keeps users engaged.

Vance Meyer was a former corporate communication executive who is now promoting and advocating for mental wellness and acquiring skills to be of service to others in the future.

Guest:

Vance Meyer used to be a corporate communication executive. He is now promoting and advocating for mental wellness and acquiring skills to be of service to others in the future.

Boost your PR by sharing new ideas

You’ve started your own business. Things are going smoothly, but you’re not growing at the rate you want. What should you do?

If your company’s growth isn’t what you want, you should examine your views on the industry you’re working in. Are you ignoring trends, following them, or are you breaking out of the mold to set your own? If you want your company to really grow, you need to develop unique viewpoints regarding your industry that are different from everyone else’s.

High-quality content plays a critical role in your company's digital marketing efforts. Even with upcoming changes to Google, a good page experience doesn't override having great, relevant content. 

How do you create a content marketing strategy for your company that works? Many digital marketing experts strive to attract leads and convert them into loyal customers. 

Since 2010, Pinterest has been a valuable resource to those seeking inspiration in many areas of their lives such as their hobbies and projects. Over the years, the visual search engine has expanded its amenities to enhance its customers' experience. Gone are the days when the only content on an individual's feed came from users they followed. Now it’s a blend of pins that are “picked for you” and promotional pins as well as pins from those you follow.

This upgrade benefits companies that use Pinterest to promote their own products or services. As a company, it’s essential to put your best foot forward when designing the content you’re going to post for millions to see. Having a mixture of the various types of visual formats listed below throughout your pins will bring more personality and visitors to your company’s page.

Nowadays, having a website can be considered a necessity if you want to market yourself or your business online. Having a company website means that you have more opportunities to present yourself to a broader audience.

Using your company website as a public relations (PR) tool can also help your business build credibility and attract more customers. But how can you make your company website into a reliable public relations tool?

In this article, we will take a look at the importance of using a website for PR and some impactful website elements to strengthen your PR strategy.

Learn some great stories of how our guest Kate Yandoh Harris advanced her PR career.

Guest:

Kate Yandoh Harris is a born storyteller who helps businesses realize results by creating compelling content. She is an optimist, island lover, and “word person”.

Spice things up with some GIFs

Whether they are used for social media or to improve press releases, images are a very handy tool in public relations. You can even use them to directly improve your website’s SEO! But, have you been using GIFs?

For those who are unfamiliar, GIFs are simply animated images. GIFs can originate from anywhere, including TV shows, movies, or other media. They can have captions or just show someone doing something.

For any company to be successful, it should have strong leadership and an equally strong team. Elon Musk has demonstrated how to become a successful business man and launch a billion dollar company. We can all learn a lot about Elon’s leadership skills by examining a letter he wrote to his employees after his team violated the “no negotiation, no discount” policy”:

When you create a LinkedIn page for your business, you're joining a network that has more than 756 million members. People use this trusted community for networking, building a professional identity, and job searching. 

There are a couple of things you can do to help your business capitalize on LinkedIn’s features and reach the 40 million users looking for employment each week.