The Public Relations Blog

Social media plays a tremendous role in our world today and many companies are curious as to whether it can be used to their advantage. Cancel culture, which Merriam Webster defines as “the practice or tendency of engaging in mass canceling as a way of expressing disapproval and exerting social pressure,” has become very common across multiple social media platforms. This trend has the ability to ruin both a brand's reputation and its overall earnings if a brand makes the wrong move on social media.

Yet, there’s a reason why large corporations like Nike and small businesses still use the same social media platforms. If the posts are appropriate, the rewards are greater than the risk. 

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

July 2021 – How to Get Your Brand Noticed All Summer Long

The summertime slowdown is a commonality among most teams. Holidays and vacations vie for consumers’ and employees’ attention alike. Here, we’ll cover a few creative, simple ways to keep your brand’s relevance just as hot no matter the month.

Learn how your brand can achieve competitive separation with our guest, Stan Phelps

Guest:

Stan Phelps is the founder of PurpleGoldfish.com. He is a Forbes Contributor, IBM Futurist, and a keynote speaker

Make sure the people creating your company’s public relations have background information to inform their strategies

Public relations plans influence a company’s success. Integrating public relations plans into your company’s strategic planning is essential. However, do the people handling your public relations know how your company makes money?

Search engines tend to reward sites with accessibility statements that make them more inclusive for people with disabilities

What is an accessibility statement?

An accessibility statement is a log detailing a company's commitment to making its website highly accessible to people with disabilities. It lists the firm's internal policies against discrimination and how they are successfully implemented.

A typical accessibility statement should contain a list of local laws and regulations your organization is committed to following. Other details include options to adjust the layout and design of the website, such as font and color, and so on.

One way for influencers to earn money is by promoting companies and their products through advertisement posts. 

But how much does it really cost to hire an influencer to promote your brand? Well, that depends on the criteria. 

Warren Buffett is a reputable billionaire and philanthropist, but he’s also known as one of the most successful investors of all time. His entrepreneurial interests started at a young age and landed him the sixth spot on Forbes World’s Billionaire List. 

As the CEO of Berkshire Hathaway, he rescued the corporation from failure in 1965 and fashioned it into what it is today: a thriving multinational conglomerate company. Although hard work was a part of the equation, Buffett discusses other key factors that molded his life to be a success in this Youtube video. 

You may be wondering, “If Warren Buffett used these details to prosper, how can I implement his advice into the world of public relations?” We are here to answer that question! 

COVID-19 has radically changed the habits of most journalists

With 94% of journalists stating that some, most, or all of their reporting has taken a COVID-19-related pivot, their work, habits and preferences have adjusted to the circumstances created by the pandemic. 

Let’s examine Muck Rack’s recent study on the current state of journalism:

Learn why following up is your most powerful tool when pitching news reporters with our guest, Marjorie Comer.

Guest:

Our episode guest is Marjorie Comer, news consultant for Axia Public Relations. Marjorie is an award-winning public relations professional. Clients love Marjorie’s work ethic, speed, and diligence.

Make your social media strategy more efficient by focusing on social media platforms that work for your company

According to DataReportal, 17 social media platforms have more than 300 million active users each month as of April 2021. This figure does not include many smaller social media platforms that still have large active user counts. With countless ways to connect with audiences at your fingertips, your company’s online public relations can reach the world through multiple platforms.

At first glance, it can be tempting to make company accounts on as many platforms as possible. The more the merrier, right? However, companies weaken their social media plans when they are overzealous.