The Public Relations Blog

Targeting only 1-50 recipients per pitch can maximize your open and clickthrough rates.

When it comes to media pitching, many PR pros wonder how many journalists they should email to get maximal engagement with their pitch. New data from an analysis of over 14 million pitches provides a clear answer: Pitching to a highly targeted list of 1-50 journalists yields significantly higher open and clickthrough rates than pitching to larger groups does.

How to know if newsletter marketing is the right content marketing strategy for your company and tips to get you started.

Newsletter marketing is an effective way to move the needle on business development objectives such as finding new clients, growing relationships with existing ones, securing new partnerships in the space or credentialing yourself as a stronger thought leader in the industry.

Shouting doesn’t make you stand out — the content of the subject line does.

When crafting the perfect email pitch, your subject line is key to getting recipients to open your message. With writers putting so much thought into creating compelling, effective subject lines, many ask: Should you capitalize words for emphasis? The short answer is that it doesn't really matter.

To maintain client and consumer trust, your company must establish a timeline and game plan for making announcements.

For executives, seamless company news announcements are imperative for success, whether about company acquisitions or key new hires. A misstep in a news announcement can make clients and employees feel frustrated and lose trust. Here are some of our stories and recommendations for creating successful company announcement timelines.

When pitching, find the balance between consistent and irritating to appeal to busy reporters.

You probably know just how bothersome spam or sales calls can be in and outside of the workday. The frustration you feel receiving these calls is comparable to how a news reporter may feel receiving pitches that don’t always pertain to their beat, for example.

As a company desiring news coverage, what are you to do? Your company needs to build relationships with the right reporters and be helpful instead of irritating or spammy. Here are six tips to help ensure reporters don’t hate your company.

Insights on the world of AI and human-centric ways to utilize it for business strategies.

Tune in to learn more!

Avoid creating friction between you and journalists after a story goes live.

Getting a positive story featuring your company in the news is always cause for celebration. Your company will likely want to thank the journalist for the article and see if you can keep pitching your company to that journalist. However, this can actually cause problems with your company’s relationship with that journalist. Here are some problems to avoid so your company can maintain positive relationships with journalists.

1. OpenAI unveils new chat
2. PR blunder: Starbucks blames customers 
3. Bumble blunders with anti-celibacy ad
4. Social media updates to watch
5. 60-second close: Reaching peaks and avoiding PR pitfalls

Harnessing the psychology of social validation.

Social proof refers to the psychological phenomenon where people look to the behavior and actions of others to help guide their own behavior and attitudes.

In public relations, building social proof can be key to driving interest, establishing credibility, and prompting action from target audiences. When it comes to influencing public perception and attitudes, social proof is one of the most potent tools available. 

There are 10 elements of news and newsworthiness, but two outshine the rest.

When it comes to determining whether a story is considered newsworthy, there are many factors journalists and editors evaluate. However, at the core, many argue that newsworthiness ultimately comes down to just two key elements: geography/proximity and subject matter relevance.