The Public Relations Blog

Company responses to cyberattacks dictate public perception.

After a major breach of SolarWinds’ network management software, various entities, including companies and government agencies, had various reactions in order to manage the crisis. This post discusses the cybersecurity saga and how companies can implement efficient crisis communications management.

Before we dive into what makes a podcast successful, let's briefly define what exactly a podcast is. These are popular audio essays that cover anything from current events to hobbies, history, and more. If you need information or advice on just about anything, odds are, there’s a podcast for you. 

It’s no secret podcasts are one of the most rapidly growing industries in the world. Everyone is trying to build their own podcast and figure out what it takes to host a successful podcast. But do people looking to get into the business know what it really takes to be a successful podcast?

Podcasting as we know originated from “audioblogging,” which emerged in the 1980s. A few decades later, podcasting took flight alongside Apple, with then-journalist Ben Hammersley formally coining the term in 2004.

As a marketing medium that has experienced countless remarkable changes, podcasting is an explosion fifteen years in the making.

Let’s carefully examine the current state of podcasting and what makes it so successful.

Implement effective SEO techniques for your website images to reach your target audience with ease.

Visuals and graphics are the most integral elements of all websites. Eye-appealing pictures increase web pages’ scroll down rates and keep you hooked to the website for a long time. Images indicate the authenticity and relevance of a web page and significantly helps increase search engine crawls. 

Often, businesses fail to realize the importance of implementing effective search engine optimization methods for their website images and overlook the critical role they tend to play. These techniques, which are often treated as trivial, turn out to be the essential determining factor for increasing the page’s visibility.

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

June 2021 – How to Take Advantage of a Dynamic Shift in Business Strategy

Some of the world’s best and brightest PR leaders are manning the helms at an incredible time as top regional and national companies move toward complete digital transformation. We’ll cover leveraging the power of web-based marketing like social media and investing in the digital tools your team needs now.

Learn how to effectively work with influencers with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.

Explore the need for meta tag keywords and further enhance your website reach with ease

Since the inception of the internet, websites have become a decisive component in creating a brand's digital image. Most consumers are online, which is why businesses prefer to optimize their virtual platforms to attract leads. Good SEO techniques and their elements can efficiently help web pages secure more visitors. Meta tag keywords communicate with search engines by helping them ascertain the topic of a web page.

Google's algorithms are quick and smart. They seek, analyze, and provide the most relevant results to the users. In earlier days, developers filled meta tags with effective keywords, which led to their increased popularity. Let’s explore the relevance of these techniques.

Meta titles and descriptions are the face of your content on search engine results and should be treated with the utmost importance.

Meta tags embedded deep in the HTML framework of every webpage are essential. The metadata they contain directs search engines and web crawlers to look for additional information.

Search engines can use meta tags to rank the pages or display introductory notes of information about the website on the search pages. Hence, meta tags directly affect search engine optimization (SEO) efforts.

It might seem daunting to figure out where to start with a public relations strategy and program. It’s much easier with a public relations plan, but if you’ve never developed one, it might seem challenging. That’s for good reason. The craft of public relations isn’t something you learn overnight. It takes time and experience. 

To help you get started, we’ve provided the 10 components of a strategic PR and corporate communications plan outline here, and we’d be happy to help you take it to the next level. This 10-step plan should begin after you define what you want to accomplish and the things you want to correct, prevent, or maintain. 

Learn how to build a team that will improve a brand’s damaged reputation with our guest Mark Sherwood.

Guest:

Our episode guest is Mark Sherwood, Deputy Executive Director of Marketing at Detroit Public Schools Community. He develops and manages annual marketing and communication strategies, staff, budgets, research, competitive analysis and surveys.