The Public Relations Blog

COVID-19 has radically changed the habits of most journalists

With 94% of journalists stating that some, most, or all of their reporting has taken a COVID-19-related pivot, their work, habits and preferences have adjusted to the circumstances created by the pandemic. 

Let’s examine Muck Rack’s recent study on the current state of journalism:

Learn why following up is your most powerful tool when pitching news reporters with our guest, Marjorie Comer.

Guest:

Our episode guest is Marjorie Comer, news consultant for Axia Public Relations. Marjorie is an award-winning public relations professional. Clients love Marjorie’s work ethic, speed, and diligence.

Make your social media strategy more efficient by focusing on social media platforms that work for your company

According to DataReportal, 17 social media platforms have more than 300 million active users each month as of April 2021. This figure does not include many smaller social media platforms that still have large active user counts. With countless ways to connect with audiences at your fingertips, your company’s online public relations can reach the world through multiple platforms.

At first glance, it can be tempting to make company accounts on as many platforms as possible. The more the merrier, right? However, companies weaken their social media plans when they are overzealous.

PR people are well aware that cold emailing is part of the media relations cycle. Being a regular practice, however, doesn’t mean that it should be done tactlessly. These tactics demands that you be masterful with your approach. Otherwise, you might end up in the bad books of a reporter or editor.

Even worse, your email might end up in the trash. Here are some tactics and openings you should avoid when pitching reporters:

A well-constructed sitemap can boost your search engine optimization efforts and help you stand out in search results.

What is a sitemap?

A sitemap acts as a blueprint of your website. Properly connected web pages don't necessarily need a sitemap, but having one enhances your site’s online visibility. Search engines use them to find, crawl, and index all the website's content. Sitemaps can be of four types: XML sitemaps, video sitemaps, image sitemaps, and news sitemaps.

Learn the differences between diversity, equity, and inclusion and how you can prioritize them in your workplace with our guest, Tru Pettigrew

Guest:

Our episode guest is Tru Pettigrew, he connects brands with consumers and builds bridges across generations. Tru has also established a strong reputation for helping organizations build bridges across racial, cultural, social, and relational lines.

To make a website prominent in SERPs, it is important to have useful website integrations that can improve visitors’ experiences

You understand the importance of an online presence. You have created a website, and it has unique content and good quality pictures with important information about your company, but is it enough? Does a website require anything else apart from relevant content? Well, the answer is yes!

Leverage the power of website page titles with effective SEO techniques to rank higher on search engines

Websites include an essential element that helps increase a user base multifold: page titles. A website title is the first thing a user reads and the algorithms behind the search engines analyze. A thoughtful page title has the potential to increase your website ranking over SERPs and broaden your clientele.

Boosting your online presence need not be long and tiring. Use these image optimization tips and increase your website’s SEO ranking.

We know that a website’s content plays a significant role in capturing user attention. Well-planned and search engine optimization-friendly content can generate value for your users and help you build your brand. However, your website’s images also matter. 

Some companies are under fire for failing to keep their promises to uphold racial equality and diversity

A year ago, the world burned with protests and cries over the gruesome murder of George Floyd by police officers in broad daylight. Corporate America made quite a spectacle by pledging to support black businesses with grants, improve diversity in their companies, donate to Black nonprofits, and more.

However, one year later, it appears that the flame of corporate commitments to social justice died just as quickly as it started.