The Public Relations Blog

Meta titles and descriptions are the face of your content on search engine results and should be treated with the utmost importance.

Meta tags embedded deep in the HTML framework of every webpage are essential. The metadata they contain directs search engines and web crawlers to look for additional information.

Search engines can use meta tags to rank the pages or display introductory notes of information about the website on the search pages. Hence, meta tags directly affect search engine optimization (SEO) efforts.

It might seem daunting to figure out where to start with a public relations strategy and program. It’s much easier with a public relations plan, but if you’ve never developed one, it might seem challenging. That’s for good reason. The craft of public relations isn’t something you learn overnight. It takes time and experience. 

To help you get started, we’ve provided the 10 components of a strategic PR and corporate communications plan outline here, and we’d be happy to help you take it to the next level. This 10-step plan should begin after you define what you want to accomplish and the things you want to correct, prevent, or maintain. 

Learn how to build a team that will improve a brand’s damaged reputation with our guest Mark Sherwood.

Guest:

Our episode guest is Mark Sherwood, Deputy Executive Director of Marketing at Detroit Public Schools Community. He develops and manages annual marketing and communication strategies, staff, budgets, research, competitive analysis and surveys.

Add some fun to your public relations process for better results

The world of public relations can be seen as a humorless bore to those unfamiliar with it. With how important a company’s reputation is, sending out humorous PR material and having fun at work are bad ideas, right? Wrong.

As we stated earlier, public relations can be humorous. In fact, including humor in the public relations materials you produce can be very effective if done correctly and appropriately.

Fun and humor aren’t just for the materials you produce. They can also be used in the creative process to great effect.

Instagram has become one of the most popular social media platforms. It has 1 billion active users who spent a considerable part of their day browsing the app, checking profiles, and uploading videos and images. Instagram provides many suitable tools and functions for a business. 

Instagram is a perfect platform for company promotion and should not just be actively used but also be incorporated into your web design. Here’s how you can earn a considerable profit by incorporating Instagram into your web design.

Understanding how SERPs function will help you produce well-planned content and web design.

Search engine results pages (SERPs) are web pages that display results for online queries submitted to search engines like Google. Organic search results, paid Google Ads results, featured snippets, knowledge graphs, and video results are commonly included on SERPs. While two SERPs can appear to be identical and contain many of the same effects, there are often important differences.

Keep your brand strong by avoiding these mistakes

Building a strong, positive reputation for your company is important and takes time. Creating a well-known, recognizable brand doesn’t happen overnight. Surprisingly, most companies don’t know how to manage their PR, so they make mistakes, which leads to a weak or negative reputation. That’s what you and your company want to avoid.

Website managers should take advantage of the many hosts that install WordPress automatically.

There are many ways to increase your website’s visibility. One way is to have a blog integrated into the website that gives informative content related to your industry and your site visitors.

The problem is that adding a blog to a website can be a bit of work. If you’ve selected WordPress for your blog, it’s easy to set up a blog and add it to your website. 

Since we have a good idea of the StoryBrand BrandScript framework, it is imperative to get an idea of the BrandScript in action.

The explanatory paragraph is the BrandScript in a much longer and well-written form. It is a section that’s typically used on a company’s website to provide more information on the company.

The customer, who is the hero, has a natural concern to get an idea of who his guide is. Therefore, the explanatory paragraph for a moment sheds some light on the company by providing more details to the brand story.

Learn how communicators can be a trusted advisor to their company’s executive team with our guest John Herbkersman.

Guest:

Our episode guest is John Herbkersman. John is a semi-retired senior communications executive who has served as a senior counselor for numerous Fortune 500 executives/companies.