The Public Relations Blog

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60 Seconds of Information Impacting You and Your Fast-Forward Economy

May 2021 – Technology is Opening Doors For Additional Marketing Opportunities

Apple is allowing users to charge for their podcasts on its flagship platform. Building your own branded content creates a whole new opportunity for additional revenue and brand recognition. We’ll explore strategies that help your team capitalize on these amid a workplace dynamic that seems to be constantly influx.

Asking “Is Now The Right Time to Buy PR Services?” is a common and reasonable question

The best PR results come long-term. 

“It takes 20 years to build a reputation and five minutes to ruin it.” – Warren Buffett

Therefore, it's important not to wait too long to start a PR campaign. The first step is to select a PR agency, and don’t hire a PR firm too quickly. 

First, you must decide to either do nothing, do it yourself, or hire someone. Hopefully, you opt to hire an expert. 

And it's less expensive to hire a PR firm than to staff a PR department. Our research-based app proves it.

Let's explore the pros and cons.

As part of a larger effort to simplify business resources, Facebook decided to retire Facebook Analytics beginning June 30. They will continue to invest in measurement products that provide insights and data analysis capabilities, even as this method is being phased out. The Insights portion of Facebook Pages and Instagram Profiles are unaffected.

Although business and life seem to be gradually returning to a state of sanity, at this time last year, there was the COVID-19 pandemic.

The coronavirus forced all businesses to take a second look at their crisis communications plans. Thus, here are five essential pointers on how businesses should use emails for effective crisis communications, whether the crisis is internal or external.

These hints are worth their weight in gold. Regardless of your industry, people pay attention to your actions, particularly in distraught times. And their reviews immensely impact your business.

Learn the benefits of using commercial newswires and the mistakes companies make when posting their news releases with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.

Put a smile on people’s faces with public relations content.

Tell me if you haven’t heard this one before: Public relations is a humorless industry that always must have 100% serious content.

Okay, you gotta admit that’s a pretty lame joke. Public relations has changed; it’s no longer the world of very serious content. Jokes and humor in your public relations content are becoming more and more common. If you’re not adding some humor to your public relations, then you’re missing out.

Earned media is the best option to grow your brand’s image

Consumers learn at an early age to tune out advertising. No one goes online or watches TV to see who’s advertising. The value of PR is being part of the content and conversation, not sponsoring that content and conversation. 

Micro-influencers are more influential and more affordable, study finds.

Many businesses are quick to seek out brand influencers for their social media sites, thinking this is the best way to engage followers and grow interest in their products. But how effective are social media influencers? According to a new survey by Visual Objects, not very.

Learn 10 tips on how you can spring clean your website to get ready for summer with our guest Clarissa Schearer of Axia Public Relations.

Guest:

Our episode guest is Clarissa Schearer, PR Strategist at Axia Public Relations. Clarissa builds and maintains client relationships, shares client messages across news media, and builds brands through web media.

When handled appropriately, PR crises can help your company in the long run.

There’s a cliché that “there’s no such thing as bad publicity.”

While I’m not a fan of that statement nor that corporate communications strategists are the same as publicists, here’s some proof that (even bad) PR works.