The Public Relations Blog

Honesty is certainly the best policy when communicating within your company

Public relations is all about honesty. If you’re honest, you can build customer trust and accurately tell a company’s story. However, lying can destroy a reputation in an instant. A lie might sound good at first, but it can come back to ruin your public relations regardless of when the lie is discovered.

However, honesty isn’t just important when doing public relations; it’s also important for your internal communications as well.

Harness the power of headlines and make them SEO-compliant.

As the online medium continues to grow and thrive, websites have become a mainstay for driving revenues to businesses. This burgeoning platform has been responsible for building a compelling online presence for brands and plays a vital role in targeting the consumer. 

Websites have multiple aspects associated with them that contribute to the ever-increasing user base of the business. One of the most significant elements imperative in making pages rank higher in search engines is the page’s headline. Having a direct impact on the visitor, headlines are instrumental in improving your virtual visibility.

Reputation management relies on strong inclusion efforts.

An organization’s reputation doesn’t just depend on provided services, customer relations, and public communications. Diversity and inclusion, both within the organization’s workforce and in the work it does, is an integral part of a company’s image. 

Learn how you can build and maintain a relationship with a PR agency with our guest Shannyn Lee

Guest:

Our episode guest is Shannyn Lee, director of coaching at Win Without Pitching. Shannyn spent a decade in senior marketing and communication roles in Fortune 500 companies before moving to a business development leadership role.

A website that’s accessible to those with disabilities will get more customers

Ever since the Americans with Disabilities Act (ADA) was passed in 1990, those with disabilities have been able to go places they were previously unable to, opening up many opportunities. While the main focus on ADA has been on physical locations, it’s also important to have websites that are easily accessible to those with disabilities.

Are you aware that business owners and companies are sometimes unaware of how to properly introduce their brands? When presented with a question of what your company does, it is tempting to blurt out a direct, non-persuasive response.

The challenge with this is it doesn’t strike a note with customers because you might end up looking incompetent.

Thankfully, there is an art and a science to introducing one’s brand. That is the StoryBrand BrandScript one-liner.

Find out the top traits and tips for successful crisis communications leaders.

Every team is going through some level of crisis or disruption right now considering we’re in month 13 of living through a global pandemic. If you have the honor to lead your company, you must improve your emotional intelligence and increase your transparency. This is especially true during a crisis. 

A crisis situation is overwhelmingly stressful, and that’s why we plan and practice for these moments so we don’t lose our cool, snap at someone, or say something inappropriate or insensitive. 

12 essentials for traveling professionals and road warriors

When working in the PR profession, it’s safe to say you’ll probably have to travel at some point in your career. All the items we recommend are highly rated, and if you use the links provided, we receive a small percentage of the sale. Here’s a list of items that are essential when working on the go: 

Get approved by Google and level up your search engine results with ethical, honest, and accurate SEO practices.

Online visibility is the most integral aspect of any business’s mission to expand. A solid digital presence can significantly improve the quality of leads and convert them into customers. However, with rising demand to enhance businesses online presence, unethical practices arise. To rank on top of the Search Engine Ranking Pages (SERPs) and maintain your consistency, you should know about ethical SEO practices. 

Before getting into how SEO can help your company grow, let’s first learn more about SEO and how it affects your online presence.

Have you ever wondered why brands with excellent products and services sometimes record poor sales? The answer is simple: poor communication of your brand’s message.

In this post, we’ll discuss a revolutionary marketing tactic that makes optimal use of fundamental elements of human nature to help companies effortlessly get to the core of their brand message. Author Donald Miller developed this marketing framework, inspired by principles of storytelling called the StoryBrand 7 Part Framework. The “main character” of one’s branding and marketing is the customer, not the brand. The brand plays the role of the guide, leading the “main character” to success.