The Public Relations Blog

Learn the best practices when starting a company podcast with our guest Kate Warnock of Forcura.

Guest:

Our episode guest is Kate Warnock, Director of Communications and Brand Strategy at Forcura. She manages all communications and brand efforts for Forcura, a leading SaaS technology company in the post-acute health industry

Professional associations can be a huge help to your personal development and your company

Things are going well for your company; you’re getting clients and making money. But have you started networking?

Are you connecting with others in your industry? If not, your company might be stagnating, and you don’t even know it.

Why? If you’re not networking, you’re not building relationships with others in your field, which increases your risk of falling behind on the latest trends and new techniques. Not networking also limits the avenues in which you can improve yourself.

Embed your website’s privacy policy with better SEO and SERP and get rewarded by Google.

Consumer behaviors are constantly fluctuating online. Once a visitor lands on your website, they may perform various actions depending on their preferences. Most companies are inclined to focus on these gathered analytics of consumer behavior. While each web page has a different role to play, an integrated privacy policy could add an x-factor. 

A rigid privacy policy ensures all data collected is transparent while keeping the consumer informed. This helps build a mutual bond with your target audience based on trust and clarity.

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

May 2021 – Technology is Opening Doors For Additional Marketing Opportunities

Apple is allowing users to charge for their podcasts on its flagship platform. Building your own branded content creates a whole new opportunity for additional revenue and brand recognition. We’ll explore strategies that help your team capitalize on these amid a workplace dynamic that seems to be constantly influx.

Asking “Is Now The Right Time to Buy PR Services?” is a common and reasonable question

The best PR results come long-term. 

“It takes 20 years to build a reputation and five minutes to ruin it.” – Warren Buffett

Therefore, it's important not to wait too long to start a PR campaign. The first step is to select a PR agency, and don’t hire a PR firm too quickly. 

First, you must decide to either do nothing, do it yourself, or hire someone. Hopefully, you opt to hire an expert. 

And it's less expensive to hire a PR firm than to staff a PR department. Our research-based app proves it.

Let's explore the pros and cons.

As part of a larger effort to simplify business resources, Facebook decided to retire Facebook Analytics beginning June 30. They will continue to invest in measurement products that provide insights and data analysis capabilities, even as this method is being phased out. The Insights portion of Facebook Pages and Instagram Profiles are unaffected.

Although business and life seem to be gradually returning to a state of sanity, at this time last year, there was the COVID-19 pandemic.

The coronavirus forced all businesses to take a second look at their crisis communications plans. Thus, here are five essential pointers on how businesses should use emails for effective crisis communications, whether the crisis is internal or external.

These hints are worth their weight in gold. Regardless of your industry, people pay attention to your actions, particularly in distraught times. And their reviews immensely impact your business.

Learn the benefits of using commercial newswires and the mistakes companies make when posting their news releases with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.

Put a smile on people’s faces with public relations content.

Tell me if you haven’t heard this one before: Public relations is a humorless industry that always must have 100% serious content.

Okay, you gotta admit that’s a pretty lame joke. Public relations has changed; it’s no longer the world of very serious content. Jokes and humor in your public relations content are becoming more and more common. If you’re not adding some humor to your public relations, then you’re missing out.

Earned media is the best option to grow your brand’s image

Consumers learn at an early age to tune out advertising. No one goes online or watches TV to see who’s advertising. The value of PR is being part of the content and conversation, not sponsoring that content and conversation.