The Public Relations Blog

Is it possible to guarantee your story will get covered in earned media?

One key aspect of public relations is getting your story told in the media. This is called earned media, and it’s the one thing everyone wants from public relations plans. However, getting an earned media story is a long process that requires successful pitching, finding the right journalist(s) to pitch to, and allowing them to transform your story into theirs. The reward is well worth it, but the process is difficult.

Learn why corporate communicators should collaborate with a PR agency to better share brand messages with Dawn Buzynski of Hy-Vee

Guest:

Our episode guest is Dawn Buzynski, Director of Strategic Communications at Hy-Vee. She oversees the communications initiatives designed to promote and elevate the brand.

What gender-neutral communications look like

An integral part of public relations is respect: respect for your customers, your audience, and the community you serve. One of the simplest ways to show your respect is to use someone’s correct pronouns. Misgendering an individual not only shows your lack of interest, but it can deeply hurt the person you are referring to. 

So with that in mind, what does pronoun use look like in public relations?

For businesses that focus on generating online sales, search engine optimization is unarguably one of the best ways of generating organic traffic to your websites. However, for it to live up to its potential, SEO has to be implemented correctly. The importance of getting page one results on search engines can be seen from the fact that out of the 3.5 billion searches conducted every day, a mere 0.78% of the users click on a page two result. In sharp contrast, the first-ranked result grabs a CTR of 25.8%, according to Searchenginejournal.com. What these statistics demonstrate is the absolute importance of ranking on page one of search engines’ results to drive sufficient organic traffic to the website for onward conversion. Since Google’s algorithm is constantly evolving in an attempt to deliver better results, SEO practitioners must also keep tweaking their SEO strategies to maintain their rankings or improve their positions. Here is a rundown of some of the more significant SEO trends for 2021:

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

April 2021 – Use Emotional and Functional Marketing to Connect With Your Audience

March Madness is a time for brackets, upsets, and Cinderella stories. It’s also an opportunity to connect with your audience on a truly visceral level. We’ll look at strategies that help your team capitalize on all the action right alongside your brand’s community.

What to look for and why it matters

In 2021, the use of social listening tools is increasing because more brands are turning to social media for customer insights. Because of this, it’s important to use the best social listening tools. 

Learn why the future of public relations continues to shine bright with our guest Gideon Fidelzeid of PRWeek.

Guest:

Our episode guest is Gideon Fidelzeid, managing editor at PRWeek. Gideon’s covered the PR industry for two decades, and his insights into the industry have been informed through his leadership on projects like the annual Agency Business Report.

An addiction to appearing in the media can throw your public relations efforts into disarray.

Everyone loves media appearances. Heck, one of the goals of public relations is to get your company in the media via positive appearances to increase awareness of your company or brand. Getting positive media appearances is never a bad thing, right? Not always.

A guide on how to succeed in the podcast industry

In recent years, podcasts have gotten popular due to the ease and convenience of listening. And there’s a podcast on just about any topic you may be interested in! It allows people to multitask while tuning in, learn new things they didn’t know before, and relate to others all while listening to a podcast.

There are many factors that can make a podcast popular, but the ones listed below should be prioritized to guarantee success.

Spice up your company’s personality through blogging

Blogs: What are they? An easy description would be blogs are like public online diaries for people, organizations, and companies.

Blogs are regularly updated websites or web pages that are used to inform the audience on a specific topic. For example, as a PR agency, we created our Axia Public Relations blog to provide knowledge, insight, and advice about PR that might attract people in the same industry or those who are looking for a PR agency.

It might seem that blogging is outdated thanks to vlogging, but companies still choose to utilize blogging because it’s more convenient and can enhance their online reputation and SEO.