The Public Relations Blog

Micro-influencers are more influential and more affordable, study finds.

Many businesses are quick to seek out brand influencers for their social media sites, thinking this is the best way to engage followers and grow interest in their products. But how effective are social media influencers? According to a new survey by Visual Objects, not very.

Learn 10 tips on how you can spring clean your website to get ready for summer with our guest Clarissa Schearer of Axia Public Relations.

Guest:

Our episode guest is Clarissa Schearer, PR Strategist at Axia Public Relations. Clarissa builds and maintains client relationships, shares client messages across news media, and builds brands through web media.

When handled appropriately, PR crises can help your company in the long run.

There’s a cliché that “there’s no such thing as bad publicity.”

While I’m not a fan of that statement nor that corporate communications strategists are the same as publicists, here’s some proof that (even bad) PR works.

Enhance the capabilities of your existing website by adding feature plug-ins from WordPress

The gradual shift of businesses to the digital world has drawn much attention toward building a solid online presence for your brand. One of the most critical aspects of this is to have an integrated website for your products and services. A website that extends its capabilities and includes user-friendly features is sure to attract customers and impact revenues. 

WordPress, one of the most sought-after content management service platforms, comes to the rescue. It allows you to explicitly add or embed the features offered for developing a functional website. 

Jason Mudd, CEO and Managing Partner of Axia Public Relations, earned a Measurement Master certification. 

With this certification, Mudd is now an expert in measurable objectives, survey research, media analysis, data validation, web analytics, search engine optimization, integrated dashboards, and reporting communications results. Forbes named Mudd’s Axia as one of America’s best PR firms.

News media will always be relevant.

Before we dive into the importance of news media, let’s briefly define what news media is. News media is the exposure and coverage your company gets from other platforms that your company doesn’t own.

Still not sure what this means? Take a more in-depth look at what news media is and what it includes.

A logo is a huge responsibility — and where many companies make big mistakes.

In my decades of experience working with art directors, I’ve found that logos are among the most difficult assignments. That’s because they require the most talent of any design project.

Most designers frequently create miscellaneous marketing materials, not logos. The bigger the company, the more likely the artist is simply reproducing production artwork from existing style guides and templates.

But to do a logo is a huge responsibility — and where many companies, and most small businesses, make big mistakes.

Three essential tools to evaluate your PR campaign’s success

Measuring, monitoring, and evaluating your corporate communications and public relations campaigns will allow them to evolve and improve. Assess your current strategy to determine if it’s working or if you need to take another approach. 

If you have an unsuccessful campaign and you don’t know because you never measured it, how can you call your company successful? You need to put in the work and measure, monitor, and evaluate your tactics to see if it’s successful and providing an ROI.

Learn how your company can improve its social media presence with our guest Emily Barrett of Axia Public Relations.

Guest:

Our episode guest is Emily Barrett, social media specialist at Axia Public Relations. Her role is to monitor social media channels and develop unique, innovative, and engaging content.

Previously, we’ve covered that you cannot guarantee earned media coverage. Anyone that attempts to offer you guaranteed results for public relations, much less guaranteed earned media coverage, is someone you don’t want to work with as a client since there are no guarantees in public relations. But, is there something you, as the client, can offer as a guarantee?