The Public Relations Blog

Construction companies are only as good as their last mistake. This applies to their reputation as well. While unfortunate to note, many clients can remember mistakes, and very few can recall successful projects and excellent work done. Most clients also remember mistakes long after they have been addressed.

Clients can be very unforgiving. A bad reputation can undo thousands of hours of hard work. Just like getting contractor insurance to safeguard your construction business, you also need to protect your company’s reputation at all times if you want to stay competitive. 

So how do you manage damage to your construction company’s reputation?

To repair any damage to your construction company’s reputation, you need to create a plan of action. This is important, so any issues are addressed right away before they cause irreparable damage. 

Learn how to improve your company’s online reputation with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.

Use data to prove the effectiveness of your public relations work.

Traditionally, some people believe it’s difficult to prove how successful a PR campaign is due to a lack of hard data showing how well the campaign worked. However, times have changed. With modern measurement techniques, PR campaigns now have data to back up claims about how successful a PR campaign was.

Data gathered from a PR campaign is vital to any public relations plan. It shows the proof of value for public relations efforts. Hard data lets you, your clients, and other departments visualize what worked and what didn’t. if someone higher up in your company asks for proof for how effective a PR campaign is, data will give them exactly what they want.

Instagram is one of the most effective social media platforms that are growing continuously in terms of popularity. It’s a photo-sharing and mobile-only social media platform, where many companies and brands are utilizing the importance of SEO to push the messaging of their brand. If you want to apply social marketing through Instagram, you must know how to upload attractive photos with relevant hashtags and mind-blowing text descriptions. If you’ve successfully established a good reach on your Instagram profile, then it’s time you learn to use Instagram SEO for social marketing.

Many marketers avoid using Instagram because it’s a mobile-only social networking platform, which means you can’t even post Instagram images through your desktop as it doesn’t have a desktop version. Thus, the marketing department should use a business cell phone so employees can keep up with marketing through this social networking platform. When you use Instagram for social marketing, you should prioritize building influence, rapport, and engagement. 

Your company makes a mistake, one that directly impacts its relationships or reputation. Now that you’ve addressed the issue, the challenges aren’t over yet. How do you convince clients or customers they can trust your company again? While most consumers are often forgiving. Customers may be less forgiving, as past mistakes often remain clearly in people’s minds. To win them back, consider the following:

Learn HARO and ProfNet best practices and how to give your query the best chance at a response with our guest Allison Richard of Cision.

Guest:

Our episode guest is Allison Richard, opportunities manager of members and content at Cision. Allison has been in the industry since 2003 and started as the media research supervisor for Cision.

Changing your scheduled content can be best for your online PR plans 

Social media has given unprecedented power for companies to communicate directly with consumers. 

One way to fully take advantage of social media is to use scheduling features to have your content scheduled ahead of time. However, scheduling content ahead of time isn’t a panacea for how your company handles social media. Sometimes, you’ll have to cancel your scheduled content due to various situations that come up or risk immediate problems or missed opportunities. These situations can be either good or bad. 

So what situations should you cancel scheduled social media content for? There are three:

Three helpful tips on how to enhance your overall online user experience

It’s no secret that the key to running a successful business is to provide your customers with the ultimate online experience. Your website or app has the ability to make a lasting impression on a customer, so why not make it a positive one?

Before we can elaborate on how to boost your online user experience, we must first go over what user experience is. User experience is the feeling a customer gets after using a website, app, product, or service. Now, let’s go over how to give your users the best experience possible.

As a senior at Louisiana State University, Alannie Broussard accomplished many things during her time as a public relations student. She’s the student vice president of LSU’s Public Relations Student Society of America chapter and completed numerous PR internships. This includes helping the Greater Baton Rouge Food Bank raise more than $5,000 via a social media campaign, 10 times more than the previous year’s amount.

And now, she’s the 2020-2021 recipient of the Axia Public Relations scholarship. 

It’s time to put the public back into public relations. Public relations is much more than media relations. It’s also social and web media. One of the more notable ways – especially in the eyes of the executive team, founders, and even employees – to share your company is celebrating your company’s anniversary milestone.

We aren’t talking about your third anniversary or 27th anniversary. Many companies make it to an initial milestone anniversary, and if you celebrate it, then you must find different ways to highlight you, your executive team, and your company and its accomplishments. Take it one step further and find ways to uniquely include the media, community, etc. When celebrating your company’s anniversary, don’t forget about employees, the community, vendors, suppliers, strategic partners, deserving nonprofit organizations that are strategically aligned with your industry, or products and services.