The Public Relations Blog

Learn how human motivation impacts sales and how you can leverage it with our guest Darryl Salerno of Second Quadrant Solutions.

Guest:

Our episode guest is Darryl Salerno, president and CEO of Second Quadrant Solutions. He works with professional service companies to boost their market efficiency, competitiveness, processes, and management training programs.

Make sure your audience sees the best of your company on all platforms.

Content is vital in the world of online public relations, especially since it’s the cornerstone of all online PR efforts. Great content can elevate your company in a way that makes it just as powerful as classic public relations content, such as interviews or being a guest speaker at a major industry conference.

However, you need a place to put content somewhere, and that “somewhere” is platforms. Platforms can be social media websites like Facebook and Instagram or your own site. But trends can change, and platforms that looked like they had potential a few years ago can be dead in the water. This can cause problems, as users will be seeing old and out-of-date content that might not no longer reflect your company’s current views and stances, which can easily damper your online PR.

PR campaign to help large organizations vaccinate thousands for COVID-19

Health Hero, the nation’s largest on-site mobile mass vaccinator, selected Axia Public Relations to share its vaccination capabilities with America’s largest preauthorized injection companies and largest employers to inoculate COVID-19 as quickly as possible.

As pharmaceutical companies continue to race to bring their COVID-19 vaccine to market, Health Hero is gearing up to administer the vaccine to as many government agencies, large employers, and preauthorized injectors as possible. It desired a strategic public relations partner to guide its communications and position the company as the leader for COVID-19 mass vaccination capabilities.

Use scheduling to make your social media content reach the right people at the right time.

Social media is one of the cornerstones of online public relations. Its ability to reach so many people makes it a key component of any online public relations plan, no matter what platforms you intend to use. However, there’s one critical component companies starting their social media plans can overlook: the value of pre-scheduling their social media posts. 

It’s easy to simply post social media content once your team has developed it, but what really works is having content scheduled in a way that’s published at a great time and to have a backlog of content dating back weeks or even months so you’re fully prepared. There are plenty of tools that let you schedule social media content well in advance, both externally and offered by social media platforms.

Learn what you can be doing to increase your news release engagement and how you can use commercial newswires to your benefit with our guest Serena Ehrlich.

Guest:

Our episode guest is Serena Ehrlich, director of product marketing at Business Wire. She is responsible for Business Wire’s go-to-market marketing strategy, including initiating consumer discovery, supervising product releases, developing market-oriented content, and creating thought leadership initiatives.

A quick guide on how to get your audience begging for more tweets

It can be challenging to come up with creative content to grab your audience’s attention in 280 characters or less. But with the right content posted, it can make all the difference for your company’s success. 

Here are three simple ways to post unique content that will have your audience itching to see what you post next: 

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

March 2021 – Keep Your PR Team Running Like A John Deere in 2021 and Beyond

Top companies are realizing the benefits of diversity in both operations and workforce on a massive scale with the pandemic continuing to alter daily life. Embrace variety to create more engagement, better retention, and a more positive personal outlook.

Interest, attract, and persuade your audience by using a call to action.

If you’re on social media, you’ve probably encountered the words “buy now” or “click here” while scrolling through your feed. This is called a CTA, also known as a call-to-action. 

A CTA is a strategy that many companies use to entice and influence its audience into performing an act that will benefit their business. A CTA should be short, sweet, and straight to the point.

For a more in-depth explanation of CTAs and why they’re significant, read more from this blog post.

See that? That’s how you use a call-to-action.

“What we’ve got to do is help people prioritize and realize that great PR, great marketing comes from a big idea.”

O’Dwyer’s PR Report featured Axia Public Relations’ CEO and Managing Partner Jason Mudd in its video series PR’s Top Pros Talk. Jason spoke about improving brainstorming sessions and adapting ideation sessions from an office environment to a remote one. 

Everyone has creativity in them, and not everyone knows how to unlock it. For some, creativity comes naturally. For others, it takes a while for it to emerge. And how, exactly, do you reach your full potential with creativity? And what about in the remote environment?

Learn why the word “storytellers” can have a negative connotation for PR pros with our guest Chris Chiames of Carnival Cruise Line.

Guest:

Our episode guest is Chris Chiames, chief communications officer at Carnival Cruise Line.

Topic:

The one with Chris Chiames of Carnival Cruise Line on PR pros as storytellers vs. conversationalists