The Public Relations Blog

Ways to engage your audience through visual storytelling

Storytelling isn’t just for children. It’s a great way to capture, engage, and interact with your audience. Facebook is one of the perfect social media platforms for sharing a company’s story. 

These are some ways that have proved effective for capturing your Facebook audience while telling your company’s story. 

Fourteen essentials for remote professionals and telecommuting warriors

Working from home has become the new normal, so why not make it a little easier with these tools? All items included here are rated at least four out of five stars, and we might earn a referral credit if you buy some of these products from the affiliate links we provided below. Here’s a list of items that are essential when working from home: 

Learn how to tell your company’s story by involving employees with our guest Alejandro Barbero.

Guest:

Our episode guest is Alejandro Barbero, director of strategic development and communications at Rayonier. He makes the complex simple and is constantly taking on new challenges. During his 25 years of global experience, he has taken businesses and teams to places they’ve never been.

Topic: 

Alejandro Barbero on why storytelling should come first in all your company communications

PR and social media go hand-in-hand

One of the many services under the public relations umbrella is social media. It can be daunting to hand over your company social media channels to an outside agency, but building a company’s reputation through social media is an area of expertise for many PR pros.

Here are a few reasons why a PR firm should manage your company’s social media:

JACKSONVILLE, Fla. — Ad World Masters named Axia Public Relations to its Agency of the Year awards list for 2020.

Out of more than 11,400 agencies worldwide in Ad World Masters’ database, only 563 agencies from 74 countries qualified as an Agency of the Year.

“We must be disrupting the industry if our PR laser-focused agency earned a spot among the top-ranking advertising agencies without offering paid media and advertising services,” said Jason Mudd, Axia’s CEO and managing partner.

Axia earned this achievement after Forbes recently named Axia as one of America’s best PR firms. 

Learn how to avoid copyright infringement when using stock photography with our guest Jamie Lieberman, owner and founder of Hashtag Legal.

Guest:

Our episode guest is Jamie Lieberman, owner and founder of Hashtag Legal. Jamie has been a practicing lawyer for 15 years. Today, she partners with clients across verticals including influencer marketing, creative services, and e-commerce.

Topic: 

The one with Jamie Lieberman on understanding photography copyright law

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

February 2021 – Leading a PR Team in 2021 and Beyond

2021 is already shaping up to be just about as interesting as its predecessor. With a myriad of hot-topic issues derailing positive brand attention, we’ll cover the ways top brands are responding and the best strategies for leading your PR team through any quagmires.

How to differentiate two key marketing styles

Learning the difference between web marketing and inbound marketing can be tricky. People often interchange the two terms when in fact, they are two different types of marketing and accomplish two different things. 

Small thinking is stopping you and your company from great things – including public relations

The biggest issue I see with most companies is they’re not thinking big enough. 

They set reasonable goals and objectives that don’t inspire their teams to stretch. 

I’d rather push myself and fall short than work in an environment where I don’t feel challenged. We encourage “failing forward” because you learn and achieve more by allowing yourself to take risks and make mistakes.

Learn why you should make PR campaign measurement a priority with our guest Katie Delahaye Paine.

Guest:

Our episode guest is Katie Delahaye Paine, aka The Measurement Queen, a pioneer in the measurement field for three decades. Her latest company, Paine Publishing, is the first educational publishing firm entirely dedicated to making more Measurement Mavens.

Topic: 

The one with Katie Delahaye Paine on why you should prioritize measurement in all of your PR and marketing campaigns