The Public Relations Blog

Learn what five questions you should ask yourself and your team before sending any corporate communications to your audience with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.

Guest:

Jason Mudd, On Top of PR host, helps companies get on Undercover Boss. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002.

Five essential elements that will guarantee a successful campaign

There’s a lot that goes into releasing a successful PR campaign. It’s more than just writing a news release for a new product or coordinating with the media. 

A PR campaign can offer many benefits, including creating a long-lasting impact on your brand and its future reputation. That’s why it’s important to plan a roadmap for your organization’s PR campaign. 

Here are five elements that will help guide you in creating a successful PR plan: 

Each social media platform should have uniquely tailored content

Understanding each social media platform’s purpose and its audience is vital if you want to produce content that is attractive and engaging to users. 

What if I told you that your company is doing social media all wrong? Stay with me.

To create content that attracts and engages your audience, you need to know and respect them. You can do this by understanding the platforms your audience uses to communicate. 

Learn the three ways brands are responding to the current economic climate and why you shouldn’t ditch your marketing efforts during a recession with Susan Baier, president of Audience Audit and Drew McLellan, CEO of Agency Management Institute.

Guest:

Susan Baier has been a marketing strategist and researcher for more than 30 years and specializes in analyzing audiences. 

For almost 30+ years, Drew McLellan has been in the advertising industry and advised hundreds of small to mid-sized agencies on how to grow and become more profitable.

Topic: 

The one with Susan Baier and Drew McLellan on why you shouldn’t ditch your marketing efforts during a recession.

Gift ideas that will simplify everyday life

The holidays are quickly approaching, and you know what that means: It’s time to start shopping for the perfect gift. If you know someone who works in public relations, strategic communications, corporate communications, or marketing, this list is for you! All items included are rated at least four out of five stars, and we might earn referral credit if you buy some of these products from the affiliate links we provided below.

Learn how you can improve yourself and your relationship with the media and your customers with our guest, Peter Shankman.

Guest:

Our episode guest is Peter Shankman, entrepreneur, author, keynote speaker, Help A Reporter Out (HARO) founder, and Pelton enthusiast.

Topic: 

The one with Peter Shankman on how figuring out how your mind works can lead to better relationships and results for your company.

Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Our Fast-Forward Economy

December 2020 – Year in Review 2020
Key Takeaways and PR Moves to Make Now

This year, we saw a tremendous upheaval for industries across the globe — perhaps none more so than in marketing. Check out the major impacts affecting marketing strategy as we move into the new year and the moves to make now to position your team for success in 2021. 

How earned media has changed, and what we have learned from it

Earned media is any material that has been written about you or your business that you haven’t paid for. It can be written off as “free publicity” for your company. Over the years, it has changed and is now presented through different media channels. Before, it used to be a 90-minute segment on a news channel, but now it can be seen as a 60-word tweet. 

Nonetheless, earned media can get confusing when it involves publicity. When you pay a news source to write a piece on your business, that is known as paid media. When you write an article for your website, that is known as owned media. 

Today, customers are heavily influenced by things they see on social media. Earned media plays a huge role in what is shared online, and we can learn a lot from it. 

A private equity company recently asked our public relations firm 18 questions as they seek a strategic PR partner. We thought their questions were relevant and sharing it might benefit a broader audience like you in better understanding what PR agencies do, what to look for when hiring a PR firm, and how to work well with them.

A crisis communications plan protects and defends companies and organizations from a fallout in the public eye. These crises are caused by issues like a company scandal, an executive’s inappropriate behavior, or a product recall. Developing a crisis communications plan can help companies maintain their reputation. 

Companies task public relations agencies to design comprehensive crisis management plans that limit risks to their brands. We craft specific messages for employees, investors, customers, the public, and news outlets. Insufficient external and internal communications can cause the following:

• Operational response failure

• Stakeholders reacting negatively

• Public perception that the company is inept and, even worse, criminally negligent

• Sever impact on the company’s brand, reputation, and finances