The Public Relations Blog

Learn about when, how, and what to disclose as a social media influencer with our guest Paavana Kumar. Kumar is the Advertising, Marketing, and Promotions Attorney for Davis & Gilbert Law Firm.

Guest:

Our guest is Paavana Kumar, a marketing, media, advertising, and promotions attorney from Davis & Gilbert Law Firm.

Topic: 

Learning more about disclosing brands/products for social media influencers

Learn how you should be measuring your PR campaigns and what the current PR measurement trends are with our guest Johna Burke. Burke is the Global Managing Director at the International Association for the Measurement and Evaluation of Communication with more than 20 years of experience and proven results in B2B and B2C marketing and public relations.

Guest:

Our episode guest is Johna Burke, global managing director at the International Association for the Measurement and Evaluation of Communication. Burke has more than 20 years of experience with proven results in B2B and B2C marketing and public relations.

Topic: 

Keep up with the PR industry’s key measurement trends.

Learn about earned media attribution technology, quantifying ROI for your PR, and making better business decisions with our guest Mark Weiner. Mark is the chief insights officer at Cision. He is a member of the Arthur Page Society and a board member for the Institute for Public Relations.

Guest:

Our episode guest is Mark Weiner, the chief insights officer at Cision. He is a member of the Arthur Page Society and a board member for the Institute for Public Relations.

Topic: 

Quantify return-on-investment for your public relations and how research leads to better business decisions

Jason helps companies get their bosses on Undercover Boss. Learn what it takes to get your company on Undercover Boss and why your company should consider it. Jason is the managing partner of Axia Public Relations.

Learn how to pitch to the media with our guest Jeff Haden. Haden is an Inc. Magazine contributing editor, which averages 2.5 million readers a month. He’s also a LinkedIn influencer, bestselling author, and keynote speaker.

Guest:

Our episode guest is Jeff Haden, Inc. Magazine contributing editor, which averages 2.5 million readers a month. He’s also a LinkedIn influencer, bestselling author, and keynote speaker.

Topic: 

There is a right and wrong way to pitch to the media.

Learn how to challenge the rules of your industry and keep your team creative, imaginative, curious, and intuitive with our guest, Duncan Wardle. Wardle is the former head of innovation and creativity at Disney. He now brings his Disney experience to audiences around the world, helping people capture unlikely connections that lead to both disruptive thinking and revolutionary ideas.

Guest:

Our episode guest is Duncan Wardle, the former head of innovation and creativity at Disney. He now brings his Disney experience to audiences around the world, helping people capture unlikely connections that lead to both disruptive thinking and revolutionary ideas.

Topic: 

Innovation is no longer about thriving; it’s about survival. You must be creative to stay relevant.

Learn to acquire and utilize your customers’ reviews to improve your business’ ranking and visibility with our guest, Garrett Sussman, from ReviewMaxer. He is a thought leader and expert in online-review management.

Guest:

Our episode guest is Garrett Sussman from ReviewMaxer. He is an expert in online-review management.

Topic: 

Managing and acquiring online reviews to get higher search-engine rankings.

Learn about your host Jason Mudd and his more than 20 years of PR experience. Jason is the managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most-admired brands.

Guest:

Jason Mudd, APR is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002.

Topic: 

Learn about your On Top of PR host Jason Mudd and his experience in the PR industry.

Our PR agency created this 20-step process for getting earned media coverage for your company

We’ve previously discussed what earned media is and its role in public relations. However, knowing about earned media is one thing, and doing it is another. For someone unfamiliar with this process, it can seem almost impossible to know where to begin and how to get through it. However, there is help.

At Axia Public Relations, we’ve developed our own system for earned media we’d like to share with you. Here is a visual chart showing how we do things and an explanation of each step.

How does your company use and benefit from earned media

Earned media is organic news coverage your company receives. It’s not paid for like advertising. People often confuse earned media with paid media even though they have two very different meanings. 

The main difference is price. Earned media is not bought; it’s the outcome of having a product or service that other people want to talk about. Paid media, such as advertising, is promoted because you paid someone or a company to do that for you. 

Social media mentions, media coverage, and reviews on your product or service are all examples of earned media used in public relations. Earned media happens naturally, and it’s a result of good PR.