Practice unique creativity to attract attention

Take a close look at your efforts to reach your audiences this past year – did you make the cut? There is one surefire way for you to attract consumers’ ever-important attention. Remarkable creativity will speak to your audiences and make your business stand out.

60-Second Articles:

1. Did You Make It Through the Keyhole?
2. Creativity Gets Attention
3. The 60-Second Close: Breaking Bland

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1. Did You Make It Through the Keyhole?

Businesses in every category continually compete for consumer attention to increase awareness and sales. It’s analogous to stuffing 1,000 messages in a keyhole: Which one is creative enough to get through?

Companies still hope to be one of the 3 million similar companies to land a position on Google’s first page of search results. Companies still flood the Internet with content, hoping consumers notice them.

“Mobile” has become an important business-building strategy, even if it just means consumers can find your physical business using Google Maps.

With thousands of companies similar to yours, how successful were you in getting through the keyhole and achieving the pinnacle of attention this year?

With thousands of companies similar to yours, how successful were you in getting through the keyhole and achieving the pinnacle of attention this year?

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2. Creativity Gets Attention

Enough consumer attention can propel your business ahead of the competition.

While it doesn’t need to be an award-winning idea, remarkable creativity can be as simple as doing something that no one else does. It can be high- or low-tech; a complex digital project or a simple, great phone greeting. There are no limits to how you can communicate it.

Successful creativity is remarkable according to the consumer who notices it and is motivated to action. It tells your product story in an emotional way that resonates with your target consumers.

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3. The 60-Second Close: Breaking Bland

The challenge to get just one second of your target customers’ attention continues to increase as 2015 approaches.

Most companies float aimlessly in a sea of similarity, making it so much easier for your business to stand out with a remarkable creative concept that touches your customers.

If your creative messaging is bland and commonplace and you’d like to experience the power of remarkable creativity, call us. We can help you get there faster and better than ever.

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Best Wishes,

Jason Mudd, APR
Axia Public Relations
888-PR-FIRM-8