Public Relations: Start with Great Customer Service

With similar companies selling similar products at similar prices to similar target audiences, there is only one critical element that differentiates one company from another — and that’s great customer service. Defining great service and implementing a service philosophy can be as lengthy as “War and Peace” or as short as one word, like “Wow.”

The ultimate definition of service comes from Wolfgang Hultner, CEO of Mandarin Hotels America, who told Fast Company, “This business is very simple. No service, no profit.”