Keeping your company’s website updated is an important factor in driving traffic and revenue. According to Adobe, given 15 minutes to consume content, two-thirds of people would rather read something off a beautifully designed page than plain text. Fifty-one percent of people feel that “thorough contact information” is the most important element missing from many company websites. Thirty-nine percent of people will stop engaging with a website if images won’t load or if they take too long to load.
Did you already know all of that? Do you know what it takes to ensure that your website is actively helping your company reach its goals?
Axia Public Relations specializes in earned media, shared media, and owned media. Your company’s website is one type of owned media – content you’ve created and have full control over (e.g., your website, newsroom, blog, etc.).
Our PR firm understands digital communications, storytelling, and content development. Our team started building websites in 1994. We create, build, redesign, and maintain websites according to your company’s unique and specific needs and style. Our team of talented designers and developers listens carefully to your company’s vision to create something that reflects your brand position effectively and that resonates well with your target market, customers, and employment candidates.
Register for our live webinar on July 11 at 2 p.m. EDT, where owned media strategist Becca McClure will show you how to:
- Improve your company’s SEO
- Learn common website design and development mistakes
- Learn website management best practices
Becca McClure is a passionate public relations professional who works on various clients’ social media accounts and public relations campaigns. Clients love her infectious positive attitude and her strong work ethic. Becca joined the Axia Public Relations team in February 2016. Learn more about Becca McClure.
Topics: web design & development, owned media
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