How to guide your consumer on their buying journey
You need to help solve the character’s problems. Don’t completely fix them, though, because your character in this StoryBrand (or consumer of your company) needs a guide.
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To be a helpful guide, you must focus on two things: empathy and authority.
- Empathy: Understand the character’s fears and problems.
- Authority: Possess the framework to help the hero overcome those fears and problems.
This is where you let the character know your product or service’s mission and purpose.
To understand how to guide your character from here, read the next post in the series, “StoryBrand BrandScript: Gives Them a Plan.” Also, check out our strategy package, and bring StoryBrand BrandScript to your company to help convert more site visitors into not only customers, but fans.
Photo by Valentin Antonucci
Topics: inbound marketing
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