Strategize now to secure future wins

1. Build a fourth-quarter plan like the NFL
2. Billionaire buy-ins: Invest in stakeholder strategies 
3. 60-second close: Opportunity favors pros who prepare

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1. Build a fourth-quarter plan like the NFL

• As football season approaches, NFL teams (and many fans!) meticulously strategize. They know the fourth quarter is often when teams win — or lose. PR pros must similarly prepare to capitalize on the critical fourth quarter of 2024.
• The fourth quarter is pivotal for audience engagement and PR pushes. Brand managers must carefully plan for this to stay ahead of their competitors.
• Just as NFL teams tend to hit their stride in the fourth quarter, communication professionals can leverage their strengths when holiday campaigns, consumer behavior shifts, and seasonal trends arrive in the year's final months.

2. Billionaire buy-ins: Invest in stakeholder strategies 

• Warren Buffet’s Berkshire Hathaway bought stakes in Ulta Beauty (and dropped Apple stocks). Additionally, billion-dollar firms like Bill Ackman’s Pershing Square and Ken Griffin’s Citadel reported new stakes in Nike when its share price dropped.
• When high-profile investors like Buffett show interest, corporate communication can set the tone for brands’ market perception.
• Communication professionals should plan ahead by developing a clear messaging strategy and cultivating strong relations with stakeholders.

3. 60-second close: Opportunity favors pros who prepare

• Decades in corporate communication have taught me that companies thrive when they prepare for everything. Whether developing seasonal communication or stakeholder relations, a thoughtful, well-rounded approach to PR helps equip brands for success.
• The best way to prepare is to craft a clear messaging roadmap with a team of PR strategists. 
• Axia’s experts can help your organization plan PR strategies for maximum impact. Just ask me how we can help.

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