The difference between PR Newswire, Business Wire, and Globe Newswire

See how these three top-tier commercial newswire services differ for paid press release syndication.

In today's digital age, news releases are a powerful tool for companies and organizations to communicate their news and updates to the world. However, with so many commercial press release wire services available, it can be challenging to determine which one is best for your needs. In this article, we will compare the three top-tier commercial press release wire services: PR Newswire, Business Wire, and Globe Newswire.

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PR Newswire

PR Newswire is one of the oldest and most established press release wire services in the industry. Founded in 1954, the company has built a reputation for providing reliable and effective press release distribution services. PR Newswire is now a part of Cision, a global provider of media intelligence and communication solutions.

Features

PR Newswire offers a wide range of features that make it one of the top-tier press release wire services. Here are some of its key features:

1. Extensive distribution network: PR Newswire has an extensive distribution network, with over 4,000 websites, news outlets, and media contacts around the world. This allows companies to reach a global audience and maximize their reach.
2. Targeted distribution: PR Newswire allows companies to target specific industries and regions for their press releases. This ensures their news is reaching the right audience and not getting lost in the noise.
3. Multichannel distribution: PR Newswire allows companies to distribute their press releases through a variety of channels, including social media, email, and mobile devices. This makes it easy for companies to reach their audience no matter where they are.
4. Analytics and tracking: PR Newswire provides detailed analytics and tracking data to help companies understand the impact of their press releases. This includes data on views, clicks, and social media engagement.

Pricing

PR Newswire's pricing varies based on the distribution options selected. Its basic package starts at $575 for national distribution, while targeted distribution options can cost more than $2,195.

Business Wire

Business Wire is another top-tier press release wire service that has been in operation for over 50 years. The company is now owned by Berkshire Hathaway, a global conglomerate led by billionaire Warren Buffet.

Features

Business Wire offers a wide range of features that make it a popular choice for companies and organizations. Here are some of its key features:

1. Global Distribution: Business Wire has an extensive global distribution network, with offices in 18 countries and more than 100,000 media contacts around the world. This allows companies to reach a global audience and maximize their exposure.
2. Targeted Distribution: Business Wire allows companies to target specific industries and regions for their press releases. This ensures their news is reaching the right audience and not just getting lost in the noise.
3. Multichannel Distribution: Business Wire allows companies to distribute their press releases through a variety of channels, including social media, email, and mobile devices. This makes it easy for companies to reach their audience no matter where they are.
4. Analytics and Tracking: Business Wire provides detailed analytics and tracking data to help companies understand the impact of their press releases. This includes data on views, clicks, and social media engagement.

Pricing

Business Wire's pricing varies based on the distribution options selected. Its basic package starts at $400 for national distribution, while targeted distribution options can cost more than $2,750.

GlobeNewswire

GlobeNewswire is a newer player in the press release wire service industry, but it was still established in 1998. The company is now owned by Intrado, a global provider of communication and technology solutions. Globe Newswire is a leading commercial press release distribution service that has been providing top-tier services to clients for over 20 years.

Features

GlobeNewswire offers a range of features that make it a competitive option for companies and organizations. Here are some of its key features:

1. Extensive distribution: The company has a vast distribution network that includes more than 3,000 media outlets, financial news services, and websites. This ensures that clients' press releases reach a wide and diverse audience.
2. Targeting distribution: GlobeNewswire offers targeted distribution to industry-specific media outlets and journalists. The company's distribution options are designed to help clients reach their desired target audience, whether it's a particular geographic region, industry sector, or audience demographic. 
3. Multichannel distribution: GlobeNewswire allows businesses to include videos, images, and other multimedia elements in their press releases, making them more engaging and shareable. This makes it easy for companies to reach their audience no matter where they are.
4. Analytics and tracking: GlobeNewswire provides detailed analytics and reporting, which allows clients to measure the success of their press releases and refine their targeting strategies.

Pricing

GlobeNewswire's pricing varies based on the distribution options and number of press releases selected. Its basic package starts at $195 per press release and includes distribution to online media outlets and social media networks. The premium plans offer additional features such as targeted distribution, multimedia capabilities, and custom reporting. Pricing varies depending on the type of distribution selected, as well as the geographic location and scope of the distribution. 

Overall, GlobeNewswire offers a range of powerful features and flexible pricing options that make it a top choice for companies seeking effective and targeted press release distribution services.

GlobeNewswire has a vast distribution network that reaches up to 18,000 media outlets, including major news websites, financial portals, and social media networks. The company's services are designed to help companies connect with their target audiences and amplify their brand messages through effective and targeted press release distribution.

Are you ready to start distributing your company’s press releases? Check out our blog post “3 elements of an effective news release” to make sure your news releases catch journalists’ attention.

Clients love Marjorie’s work ethic, speed and diligence. She has worked with Axia Public Relations since October 2011. Marjorie graduated from Rockhurst University with a Bachelor of Arts in communication and loves to cheer for her hometown Kansas City Royals. Learn more about Marjorie.

Photo by Andrea Piacquadio