The Public Relations Blog

1. The best PR: Smart moves in 2024
2. The worst PR: 2024’s blunders
3. 60-second close: Looking ahead to the new year

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Topics: crisis communications, 60-Second Impact

1. How to not land in hot water during election season
2. The Great Turnaround: Mountain Dew
3. 60-second close: Audience connection takes choosing the right medium

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Topics: 60-Second Impact

1. How to make an iconic brand uncool — Nike’s CEO fiasco
2. Proposed AI regulations showcase the need for clear AI policies
3. 60-second close: It’s time to secure your 2025 PR strategy

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Topics: 60-Second Impact, artificial intelligence

1. Build a fourth-quarter plan like the NFL
2. Billionaire buy-ins: Invest in stakeholder strategies 
3. 60-second close: Opportunity favors pros who prepare

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Topics: corporate communications, B2B, 60-Second Impact

1. ’Tis the season as political PR heats up
2. CrowdStrike falters in crisis response
3. 60-second close: Tailored messaging requires forethought

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Topics: crisis communications, 60-Second Impact

1. Boeing’s new CEO tackles massive perception problem
2. Target embraces AI for all stores chainwide
3. 60-second close: Shifting PR needs necessitate strategy

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Topics: crisis communications, 60-Second Impact, artificial intelligence

1. OpenAI unveils new chat
2. PR blunder: Starbucks blames customers 
3. Bumble blunders with anti-celibacy ad
4. Social media updates to watch
5. 60-second close: Reaching peaks and avoiding PR pitfalls

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Topics: shared media, social media, 60-Second Impact

1. Google vs Tesla: The ultimate corporate communication showdown
2. College protests showcase need for effective leadership communication
3. 60-second close: Strategic communication requires the right perspective

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Topics: crisis communications, 60-Second Impact

1. What the EU AI Act Means for Corporate Communication
2. How Reddit Went from Unmoderated Mess to a Hot Social Platform
3. 60-Second Close: Moving from Chaos to Directed PR Strategy

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Topics: shared media, social media, 60-Second Impact, artificial intelligence

1. 5 Things AT&T Should Have Done After Nationwide Outage
2. OpenAI unveils Game-changing Text-to-Video Tool, Sora.
3. 60-Second Close: Proactive PR is a Must

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Topics: crisis communications, 60-Second Impact, artificial intelligence