The Public Relations Blog

1. 2023’s Biggest Moments in PR
2. Public companies face stricter rules with ESG reporting.
3. 60-Second Close: The Value of Smart PR

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Topics: PR tips, 60-Second Impact

1. PRSA Unveils New Guidelines for Ethical AI Use in PR
2. PR Lessons Learned from Cyberattack on the World’s Largest Bank
3. 60-Second Close: Lightning-Fast Adaptation is a PR Firm's Secret Sauce
   
   

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Topics: crisis communications, 60-Second Impact

1. Delta and United Airlines Facing Different PR Hurdles
2. Responding to Crises: Lessons Learned from Harvard and PRSA
3. 60-Second Close: Response is Everything
   
   

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Topics: crisis communications, 60-Second Impact

1. Audiences Turning to Other Content During Height of Writers’ Strike
2. Snapchat is Less Like Social Media and More like a Phone
3. 60-Second Close: Public Relations is Driven By Personal Connections and Trust

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Topics: media, shared media, social media, 60-Second Impact

1. Heinz Takes Aim at "Stupid Spicy" with Hilarious New Campaign
2. Home Depot and Behr Team Up with Big Data Push 
3. 60-Second Close: The Value of Knowing Your Audience

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Topics: measurement, 60-Second Impact

While every brand wants to distinguish itself from the competition, collaborative efforts may yield unexpected results. Though brand distinction and collaborations seem like opposite approaches, the confluence of Threads, Sperry, and Natty Light showcases the potential for success. 

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Topics: online public relations, branding, 60-Second Impact

Corporate communications are full of opportunities to connect or alienate your audience. From Anheuser-Busch and Target boycotts to Apple essentially reinventing engagement, strategic comms is all about taking calculated risks to achieve well-defined goals.  

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Topics: technology, strategy, PR planning, 60-Second Impact

Data privacy is a huge concern for many companies. From TikTok and Facebook facing record-breaking fines to Airbnb admitting its “listening” for parties during big holiday weekends, companies are walking a treacherous road. The future of PR may well hang in the balance.

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Topics: digital PR, crisis communications, shared media, social media, 60-Second Impact

From 420-themed marketing from global brands to Anheuser-Busch’s absolute blunder in corporate comms, opportunities to connect (or not) abound. The key to creating unforgettable brand moments is to know your audience. Doing so, well, takes data.

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Topics: PR tips, strategy, 60-Second Impact

From layoffs to the banning of an entire social media platform, the world of corporate communications can be a minefield to traverse. Companies that rise above display this common trait: empathy.

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Topics: crisis communications, shared media, social media, 60-Second Impact