The Public Relations Blog

From layoffs to the banning of an entire social media platform, the world of corporate communications can be a minefield to traverse. Companies that rise above display this common trait: empathy.

In a world of fake content, the noise your communication team is fighting through has never been greater. Amazon and Dove show how empathetic marketing paired with proactive reputation management can make all the difference.

Taking advantage of all the hype around an annual event takes more strategy than you may think. With changing buyer behavior, we’ll look at how top brands like Wendy’s, Macy’s, and Estee Lauder are embracing new technology to engage the audience in unforgettable ways. 

Global unrest politically, economically, and socially put 2023 as a tumultuous time, especially in public relations. With top Super Bowl sponsors like Pepsi and social media giant TikTok surging past the noise, in 2023, it all comes down to adaptability. 

As we close out 2022, we look back on the battlefield that has been PR and corporate communications for the past year. Lessons learned from the likes of Twitter, Expedia, and Del Taco showcase how savvy teams are leveraging old dogs and a few new tricks to keep their brands front and center in consumers’ minds. 

November 2022 – Meeting Your Audience Where They Are Based on Where They’ve Been

McDonald’s and YouTube influencers (aka YouTubers) are showcasing how brands today can reach their audience on a more intimate level than ever before. From adult Happy Meals that create the “warm fuzzies” for adults to landing perfectly in the laps of millions of click-hungry followers, these two households are putting on a MasterClass in emotional branding.

October 2022 – Corporate Comms Strategies to Use in Unprecedented Situations

A slew of recent headlines has showcased a unique challenge for PR teams — how to approach bad publicity and what to say when there is no precedent to take. We’ll look at two examples, one bad and one good, of how to shape your communications strategy in unprecedented times.

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

September 2022 – Brands Capturing the Audience With Strategic PR “Stunts”

PR “stunts” have somewhat of a bad reputation around them. However, a disruptive campaign that’s wildly creative has shown time and again just how powerful it can be for generating buzz. Here, we’ll look at two examples from brands relying on the concept of stunt marketing to explode visibility even beyond their traditional audience.

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

August 2022 – Increasing Evangelists with the Next Generation

Corporate communications foster the next generation with relevant and impactful messaging. Let’s look at trends from household brands like KFC and Amazon that make those memorable brand moments the audience truly never forgets.

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

July 2022 – Unconventional is Becoming Conventional in PR

Public relations teams are stretching the bounds and challenging the status quo to reach audiences with memorable brand moments they’ll never forget. From shared marketing with insanely popular pairings to new concepts like sonic branding, we’ll look at the latest strategies shaping the future of PR.