The Public Relations Blog
We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.
Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Your Fast-Forward Economy
June 2022 – Utilize Digital Offerings to Upgrade Your PR Strategy
Corporate comms is more digital-centric than ever because that’s where the audience resides. From digital restaurants in the metaverse to custom podcasts with new product releases, savvy PR teams are reaching customers in bold and exciting new ways. We’ll show you some of the tools you can start using now to upgrade your own PR strategy moving forward.
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Topics: online public relations, 60-Second Impact
Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Your Fast-Forward Economy
May 2022 – Use Data Decisions for Your PR
Today’s audience is more savvy than ever with myriad options at its fingertips to compare options. Strategic corporate communications teams are leveraging insights gained from big data to evolve their strategies and cut through the noise to reach their audience more effectively than ever.
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Topics: measurement, 60-Second Impact
Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Your Fast-Forward Economy
April 2022 – Adapting Your PR Strategy To Meet New Consumer Dynamics
Our world is rapidly becoming one that is powered by digital relationships. Public relations and communications strategies have to respond in lockstep in order to establish and maintain relevance. Today, we’ll show you some of the newest tools to use as you pivot your team.
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Topics: corporate communications, web marketing, 60-Second Impact
Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Your Fast-Forward Economy
March 2022 – Harnessing Change
Major companies like Facebook, now Meta, are completely rewriting their own stories overnight. Rebranding takes mountains of preparation, but “reculturing” is an entirely visceral journey to the core of who you are and why you do what you do as a company. Today, we’ll look at complete paradigm shifts in marketing leadership to help you stay one step ahead.
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Topics: internal communications, social media, 60-Second Impact
Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Your Fast-Forward Economy
February 2022 – Monumental Digital Marketing Changes Impacting Your Organization
Brands must break the mold in order to reach today’s users where they’re at, which is increasingly in the digital space. Leading technology firms like Facebook have invested huge amounts in revolutionizing the digital experience, providing more opportunities to get your message straight into the *virtual* hands of your users. We’ll show you how the landscape is changing and give you tactics to stay ahead of the curve.
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Topics: PR tips, online public relations, 60-Second Impact
Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Your Fast-Forward Economy
January 2022 – Let Your Creativity Fly For Better Results
Brand marketers are learning to take an unconventional viewpoint in order to completely turn the tables in troubled waters. Merging traditional marketing methods infused with digital-centricity, brands of all sizes are pioneering bold turnarounds. This month, we explore how they’re doing it and the tools your organization might use to garner similar results.
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Topics: PR tips, 60-Second Impact
Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Your Fast-Forward Economy
December 2021 – Dynamic Marketing Trends Affecting Your Strategy in 2022
Enterprise leaders are looking almost exclusively toward digital transformation in the coming years to spearhead marketing and communications. Even for once-fledgling companies, the digital landscape is allowing new opportunities to rise from the ashes. See how Chipotle and others are doing it and the tools you can use to launch your efforts in 2022.
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Topics: PR tips, technology, 60-Second Impact
Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Your Fast-Forward Economy
November 2021 – New MarTech Tools Reshaping the Consumer Experience
V-commerce is just one of the latest marketing technology (MarTech) tools mid-market and enterprise marketing leaders have to reach new audiences and deeply engage users. We’ll look at different ways to take advantage of the new technologies and strategies for integrating these in the years ahead.
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Topics: PR tips, technology, 60-Second Impact
Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Your Fast-Forward Economy
October 2021 – Using Social Media to Skyrocket Your Brand
Time and again, the truly successful organizations and memorable campaigns have been those that went against the grain. Surviving skepticism and overcoming doubt, marketing leaders can harness their team’s unique skills to create buy-in at every touchpoint.
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Topics: shared media, social media, 60-Second Impact
Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Your Fast-Forward Economy
September 2021 – Adapt and Overcome the Hurdles Holding Your Team Back
Time and again, the truly successful organizations and memorable campaigns have been those that went against the grain. Surviving skepticism and overcoming doubt, marketing leaders can harness their team’s unique skills to create buy-in at every touchpoint.
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Topics: PR tips, 60-Second Impact
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