The Public Relations Blog

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

July 2021 – How to Get Your Brand Noticed All Summer Long

The summertime slowdown is a commonality among most teams. Holidays and vacations vie for consumers’ and employees’ attention alike. Here, we’ll cover a few creative, simple ways to keep your brand’s relevance just as hot no matter the month.

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

June 2021 – How to Take Advantage of a Dynamic Shift in Business Strategy

Some of the world’s best and brightest PR leaders are manning the helms at an incredible time as top regional and national companies move toward complete digital transformation. We’ll cover leveraging the power of web-based marketing like social media and investing in the digital tools your team needs now.

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

May 2021 – Technology is Opening Doors For Additional Marketing Opportunities

Apple is allowing users to charge for their podcasts on its flagship platform. Building your own branded content creates a whole new opportunity for additional revenue and brand recognition. We’ll explore strategies that help your team capitalize on these amid a workplace dynamic that seems to be constantly influx.

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

April 2021 – Use Emotional and Functional Marketing to Connect With Your Audience

March Madness is a time for brackets, upsets, and Cinderella stories. It’s also an opportunity to connect with your audience on a truly visceral level. We’ll look at strategies that help your team capitalize on all the action right alongside your brand’s community.

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

March 2021 – Keep Your PR Team Running Like A John Deere in 2021 and Beyond

Top companies are realizing the benefits of diversity in both operations and workforce on a massive scale with the pandemic continuing to alter daily life. Embrace variety to create more engagement, better retention, and a more positive personal outlook.

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

February 2021 – Leading a PR Team in 2021 and Beyond

2021 is already shaping up to be just about as interesting as its predecessor. With a myriad of hot-topic issues derailing positive brand attention, we’ll cover the ways top brands are responding and the best strategies for leading your PR team through any quagmires.

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

January 2021 – New Year, New Plan

Agile Marketing Strategies Your PR Team Needs in 2021

In a few short days, we’ll be able to put 2020 to rest and usher in 2021. As companies settle in for a brand new year, marketing leaders have the opportunity to set new priorities and shift roles and responsibilities to meet new demands. Check out the ways top companies like Nike, Salesforce, and Apple are implementing agile marketing strategies focused on empathetic communication and reimagining what’s possible in a post-COVID landscape.

Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Our Fast-Forward Economy

December 2020 – Year in Review 2020
Key Takeaways and PR Moves to Make Now

This year, we saw a tremendous upheaval for industries across the globe — perhaps none more so than in marketing. Check out the major impacts affecting marketing strategy as we move into the new year and the moves to make now to position your team for success in 2021. 

December 2015

Estimated Reading Time: 60 Seconds

Incorporate remarkability, good SEO practices into business strategy

By definition, the best way to set yourself apart from your competition is to be remarkable, so make a point of it. Proper search engine optimization will ensure that your website ranks well on Google so that potential customers can find you. It’s time for your company to say “goodbye” to 2015 and “hello” to a remarkable new strategy for success.

You won’t win true customer loyalty with flashing lights and shiny objects; your values and your brand identity are what will attract and retain consumers long-term. Keep an eye on the next generation’s habits and favored platforms in order to better connect with them. You don’t have to look far to find templates to model your business’ success after.