The Public Relations Blog

You won’t win true customer loyalty with flashing lights and shiny objects; your values and your brand identity are what will attract and retain consumers long-term. Keep an eye on the next generation’s habits and favored platforms in order to better connect with them. You don’t have to look far to find templates to model your business’ success after.

Instead of being irritating with ads, connect emotionally with consumers

Internet users are tired of seeing your ads; it’s time for a new approach. Reaching consumers on an emotional and personal level will keep you fresh in their minds and set you apart from your competition. The best way to forge a deep connection is to laser-target your messages to specific audiences. Don’t worry if you’re not at the technological forefront of your field; as long as you make positive and memorable impressions on consumers, you can still lead the pack.

Taking special care of employees and customers isn’t just for hotels and restaurants; successful companies everywhere are incorporating hospitality into their business strategies. Plan for profit and set goals so you can work toward them. Make sure your PR agency has a true understanding of your business and asks all the right questions.

Practice unique creativity to attract attention

Take a close look at your efforts to reach your audiences this past year – did you make the cut? There is one surefire way for you to attract consumers’ ever-important attention. Remarkable creativity will speak to your audiences and make your business stand out.

Recognize and reward your most profitable customers to maximize growth. When you can crack the code, you’ll have a lock on your success. Consult the experts when determining how best to increase your profits.

Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Our Fast-Forward Economy

December 2011 – Year End Issue

As the new year looms before us there are always new ways to position yourself in front of your customers. Focus first on your team and then strive to establish yourself as the competitive edge in the field. 

Axia's 60-Second Impact
60 Seconds Of Information Impacting You And Our Fast-Forward Economy

November 2011

Your social media content should serve as an advertising campaign. If your potential customers are smartphone users, develop a digital presence friendly to a mobile interface. If you’re not in front of your customers, you can’t hope to sell anything to them – we can help put you there.

Estimated Reading Time: 60 Seconds

Axia's 60-Second Impact
60 Seconds Of Information Impacting You And Our Fast-Forward Economy

March 2011: 60-Second Impact 

Harness the rapid pace of the Internet by creating positive customer encounters and landing in the top search results on Google Places. Together, these actions will generate positive conversations about your company and secure its sales growth. 

Estimated Reading Time: 60 Seconds

Axia’s 60-Second Impact
60 Seconds Of Information Impacting You And Our Fast-Forward Economy

February 2011: 60-Second Impact

With growing product availability, promotions and an increased use of smart phones, companies must set themselves apart by creating a clever publicity campaign. To boost your company’s profits, send standout messages using new and old communication channels.   

Estimated Reading Time: 60 Seconds

Despite the hype around social media websites, you can’t forget the importance of e-mail marketing and offline conversations for your business.