The Public Relations Blog

Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Our Fast-Forward Economy

 

1. Helping You Stay Ahead: Adding Live Chat to Your Web Site
In our continuing effort to help you stay ahead in our fast-forward economy, here is a program that adds Live Chat to your Web site at no charge.

The inclusion of Live Chat to your Web site gives your potential customers an opportunity to ask questions about your product or service and get the answers on the spot. Live Chat adds credibility to your company and also conveys a positive feeling that you provide great “after-the-sale” support.

 

One more important reason to add Live Chat is simply for differentiation. If all of the Web sites in your business category look the same, having Live Chat on your Web site can be the differentiating factor in a customer choosing your company’s product over another.

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Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Our Fast-Forward Economy

 

1. The Ultimate Prize For “Owning” Their Customers:

Apple And Nordstrom
The ultimate prize for “owning” customers goes to Apple Computer for their iPod products. Buy an iPod and you have to use iTunes to download your music. The user then usually chooses from an array of iPod home, car, and even clothing and backpack accessories. Everything has been designed to keep an iPod user “in the family,” preventing defection to other MP3 players or products.

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