The Public Relations Blog
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2. AI creates a trust gap for brands
3. 60-second close: AI competency and trust must unite
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Topics: 60-Second Impact, artificial intelligence
In this solocast, On Top of PR host Jason Mudd discusses how public relations drives awareness, credibility, trust, and demand to create measurable business outcomes beyond media coverage.
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Topics: branding, On Top of PR, solocast, artificial intelligence
2. AI search changes how brands build trust
3. 60-second close: Trust requires proactive PR
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Topics: crisis communications, 60-Second Impact, artificial intelligence
In this episode, Jessica Barber Scott joins host Jason Mudd to discuss how public relations professionals can move beyond impressions and advertising value equivalency to measure outcomes and impact, build measurement frameworks around business objectives, and use AI without losing the human judgment a CFO relationship requires.
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Topics: On Top of PR, artificial intelligence
In this episode, Ken Jacobs, principal of Jacobs Consulting & Executive Coaching, joins host Jason Mudd to discuss how communications leaders can apply proven leadership principles to AI adoption.
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Topics: On Top of PR, artificial intelligence
In this episode, LA County communications leader Brenda Duran joins host Jason Mudd to discuss how to manage communications and public relations in the AI era through trust and authentic storytelling.
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Topics: On Top of PR, story telling, artificial intelligence
In this solocast, On Top of PR host Jason Mudd explains why earned media now drives visibility in ChatGPT, Gemini, Claude, and AI search.
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Topics: On Top of PR, solocast, artificial intelligence, AI Visibility
In this episode, Qwoted’s Shelby Bridges joins host Jason Mudd to discuss how AI, shrinking newsrooms, and faster news cycles are reshaping modern media relations and earned media strategies.
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Topics: media relations, On Top of PR, artificial intelligence
When a reporter calls for expert insight, they’re not asking for something an AI assistant could write. They want real perspective. Industry experience. A quote that helps move the story forward.
And yet, some companies still try to save time by responding with AI-generated answers. The problem? Reporters can spot it instantly. It’s vague. It’s safe. And it’s missing the voice of someone who actually knows what they’re talking about.
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Topics: media relations, earned media, news media, artificial intelligence
In this episode, Carly Roszkowski joins host Jason Mudd to discuss ageism in the workplace, how it affects job seekers over 50, hiring bias, and strategies for multigenerational teams.
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Topics: On Top of PR, artificial intelligence
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