The Public Relations Blog
We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.
1. PR investments to double by 2028, according to Gartner
2. Forbes: You can’t buy credibility
3. 60-second close: Earning credibility in 2026
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Topics: PR tips, investment, 60-Second Impact, artificial intelligence
In property and casualty insurance, reputation is everything. Yet most carriers and agencies still underestimate how much their visibility and credibility now depend on artificial intelligence.
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Topics: insurance, artificial intelligence
In this episode, Microsoft CCO Frank Shaw joins host Jason Mudd to discuss how AI is reshaping PR workflows, strategy, and corporate communications.
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Topics: On Top of PR, artificial intelligence
The franchise industry has always depended on reputation and reach. But in the age of generative AI, visibility doesn’t come from ad budgets or directory listings alone — it comes from how artificial intelligence understands your brand.
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Topics: franchisors, artificial intelligence
In this episode, Brandon Watts joins host Jason Mudd to discuss how to prioritize audience and authenticity in media-first PR during the AI era.
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Topics: On Top of PR, artificial intelligence
A decade ago, families looked to Google, TripAdvisor, or Yelp to plan weekend activities. Today, they ask ChatGPT, Gemini, or Copilot — “What are the best family attractions near me?” “Where can I find a fun restaurant for kids?” “What’s a great indoor experience on a rainy day?”
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Topics: family entertainment centers, artificial intelligence
Generative AI is changing how homeowners discover and choose service providers. Today, when someone asks ChatGPT, Gemini, or Copilot for “the best HVAC company near me” or “a reliable roofing contractor,” the answer isn’t just a list of websites. It’s a synthesized recommendation drawn from credible online sources — the kind of sources built and maintained through public relations.
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1. L'Oreal uses emotional psychology in AI to keep its audience talking
2. Patagonia demonstrates authority-based success in AI search
3. 60-second close: Emotional tact and trust win over manipulation
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Topics: SEO, 60-Second Impact, artificial intelligence
In this episode, Martin Waxman joins host Jason Mudd to discuss AI’s impact on communications and marketing, why training matters, and how to avoid “AI slop” by pairing AI with real expertise.
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Topics: strategy, On Top of PR, artificial intelligence
In this episode, PRSA CEO Matthew Marcial joins host Jason Mudd to discuss the ethical use of AI in PR and key insights for communicators.
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Topics: ethics, On Top of PR, artificial intelligence
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