The Public Relations Blog
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When used responsibly, AI can be a valuable tool in agency work.
While the industry is only beginning to understand and study AI benefits, the opportunities are promising. We foresee new creative possibilities, deeper analysis, more robust research, better content optimization, bigger ROI in original thought leadership content, and more. Likewise, we want your company to benefit safely and wisely.
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Topics: artificial intelligence
New advances in AI are transforming PR workflows and outcomes.
A recent study by Muck Rack reveals some interesting insights into how artificial intelligence is beginning to transform public relations workflows. While AI is still in the early stages of adoption, it's clear there is growing interest among PR professionals to incorporate these advanced tools into their process.
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Topics: digital PR, artificial intelligence
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