The Public Relations Blog

Want to boost your company’s PR power? Report to the C-suite

The public relations departments of the nation’s most successful companies are shaking things up – and the results could help businesses communicate like the nation’s top money-makers, boosting their brand reputations and revenues.

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PR tips to make your company a communications star

We all have personal anecdotes about poor customer service and businesses behaving badly. A business needs customers to like and trust it enough to make a purchase, so why do so many get it wrong? Often, the problem starts with simply the way employees talk with customers.

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Is your CEO more like Meryl Streep or Linda Hunt?

As head of a successful company, a CEO has already proven herself as a leader. These folks know how to surround themselves with the best people and get the job done. Still, in today’s business world, you have to find ways for your company to really stand out against the competition, and one way to do this is to position your CEO as a star.

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Rethinking the value of PR? In addition to attracting new customers and creating customer brand loyalty, public relations also applies to motivating your employees.

 

This is an often overlooked — and perhaps the most valuable — feature of PR, as motivated employees who believe in the vision, brand, product, service or expansion of your company will outperform unmotivated and skeptical employees, have greater productivity and drive more revenue for your business.

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