The Public Relations Blog

What we can learn from Delta’s crisis response strategy

Delta Air Lines recently made headlines for offering $30,000 to each passenger aboard the plane that flipped on a runway in Toronto on Monday. While this immediate payout was swift and decisive, the move raises questions about whether financial compensation alone is enough in crisis communications.

1. CNN lays off over 200 staff after viewership decline
2. Rise in cyberattacks makes advanced crisis communication planning critical
3. 60-second close: Adaptation and forethought are PR priorities

1. The best PR: Smart moves in 2024
2. The worst PR: 2024’s blunders
3. 60-second close: Looking ahead to the new year

In this episode, Doug Filaroski joins host Jason Mudd to discuss how a property insurance company manages crisis communications. 

Tune in to learn more!

MrBeast, one of YouTube’s biggest stars, faces challenges that could damage his reputation and brand. He’s in the spotlight for a lawsuit involving his Beast Games production, accusations of mistreatment, and declining engagement levels. 

While MrBeast (whose real name is Jimmy Donaldson) has weathered controversies before, this situation presents more complex problems. In this post, we’ll identify the issues and outline the steps Axia Public Relations would recommend if MrBeast were our client.

1. ’Tis the season as political PR heats up
2. CrowdStrike falters in crisis response
3. 60-second close: Tailored messaging requires forethought

1. Boeing’s new CEO tackles massive perception problem
2. Target embraces AI for all stores chainwide
3. 60-second close: Shifting PR needs necessitate strategy

1. Google vs Tesla: The ultimate corporate communication showdown
2. College protests showcase need for effective leadership communication
3. 60-second close: Strategic communication requires the right perspective

1. 5 Things AT&T Should Have Done After Nationwide Outage
2. OpenAI unveils Game-changing Text-to-Video Tool, Sora.
3. 60-Second Close: Proactive PR is a Must

In this episode, Southwest Airlines' Linda Rutherford joins On Top of PR host Jason Mudd to discuss her take on current airline crises and go into depth about Southwest’s crisis communication plan and how they’ve managed their past crises.

Tune in to learn more!