The Public Relations Blog

In this episode, Doug Filaroski joins host Jason Mudd to discuss how a property insurance company manages crisis communications. 

Tune in to learn more!

MrBeast, one of YouTube’s biggest stars, faces challenges that could damage his reputation and brand. He’s in the spotlight for a lawsuit involving his Beast Games production, accusations of mistreatment, and declining engagement levels. 

While MrBeast (whose real name is Jimmy Donaldson) has weathered controversies before, this situation presents more complex problems. In this post, we’ll identify the issues and outline the steps Axia Public Relations would recommend if MrBeast were our client.

1. ’Tis the season as political PR heats up
2. CrowdStrike falters in crisis response
3. 60-second close: Tailored messaging requires forethought

1. Boeing’s new CEO tackles massive perception problem
2. Target embraces AI for all stores chainwide
3. 60-second close: Shifting PR needs necessitate strategy

1. Google vs Tesla: The ultimate corporate communication showdown
2. College protests showcase need for effective leadership communication
3. 60-second close: Strategic communication requires the right perspective

1. 5 Things AT&T Should Have Done After Nationwide Outage
2. OpenAI unveils Game-changing Text-to-Video Tool, Sora.
3. 60-Second Close: Proactive PR is a Must

In this episode, Southwest Airlines' Linda Rutherford joins On Top of PR host Jason Mudd to discuss her take on current airline crises and go into depth about Southwest’s crisis communication plan and how they’ve managed their past crises.

Tune in to learn more!

PR professionals can learn something from the abrupt departure, and reinstatement, of OpenAI’s CEO.

OpenAI faced a pivotal moment when CEO Sam Altman’s abrupt departure led to mass employee protests — the company he founded has now reinstated him. Organizations facing crisis risk instability if they don’t handle situations promptly and correctly. 

Drawing from crisis management best practices, here are the key next steps for OpenAI:

1. PRSA Unveils New Guidelines for Ethical AI Use in PR
2. PR Lessons Learned from Cyberattack on the World’s Largest Bank
3. 60-Second Close: Lightning-Fast Adaptation is a PR Firm's Secret Sauce
   
   

Follow these best practices to ensure your company has a plan before a crisis strikes.

The biggest challenge when creating an action plan for a media crisis is not knowing where it will come from. Crisis communications planning always seems to fall to the bottom of the to-do list until it’s suddenly urgent. If your company waits until the moment of disaster, you’re already 10 steps behind.