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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

Crisis PR: How to handle terror threats and attacks

 


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Topics: public relations, PR tips, crisis communications, shared media

Prank Gone Viral? Use it for a PR Move, The Harvard (and Yale) Way


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Topics: public relations, reputation management, crisis communications, online reputation management, shared media

JPMorgan’s Snarky Twitter Surprise: Lessons Learned

 


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Topics: public relations, reputation management, crisis communications, online reputation management, shared media

Three Takeaways: What a 41-Hour Sale Did to Kmart’s Reputation

It only took a few minutes for several of Kmart’s online audience members to share their thoughts about the retailer’s decision to forgo a Thanksgiving closure and instead stay open for a 41-hour stretch that includes Thanksgiving Day and the day after.


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Topics: public relations, crisis communications, shared media

Astroturfing: Online Reputation Management Can Solve the Problem

Somebody’s got some explaining to do.

 

They’re calling it “operation clean turf,” and it’s all about cleaning up the online reputation of companies that previously used fake online reviews to help promote their brands.


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Topics: SEO, reputation management, crisis communications, online reputation management, shared media

Need to fix a negative online reputation? Seek professional help

Public relations has always been critically important for handling a crisis, successful reputation management and increasing audience buy-in. However, with the pervasiveness of social media, where complaints can go viral quickly, smart PR is the oxygen and the lifeblood of repairing a negative online reputation. PR is the answer to jagged comments pulled from that great and rapid-fire social media complaint box, where your company (or any company) could be the next point of interest.


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Topics: public relations, reputation management, crisis communications, online reputation management

In a Crisis? Your Organization’s Actions Truly Impact Public Perception

by Jason Mudd, APR


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Topics: media relations, public relations, reputation management, crisis communications, online reputation management

3 Reputation Management Suggestions for Miley Cyrus

Miley Cyrus’ recent MTV Video Music Awards (VMA) performance with Robin Thicke may remind some of the open-mouthed moments when Elvis Presley first appeared on the Ed Sullivan show. There was risqué, tight-fitting clothing that was outside the norm for her typical audience and exceeding fashion boundaries. Dance moves with lots of gyrating hips. Numerous innuendos and shocked faces. A large foam hand. (Ok, this is certainly the wildcard in the comparison, but you get the idea.)


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Topics: media relations, public relations, reputation management, crisis communications, online reputation management, shared media

How do you solve a problem like Maria [Sharapova]?

by Jason Mudd, APR


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Topics: media relations, public relations, crisis communications

Wanted: 3 Better Reputation Management Tips for an Internship Post

Do you pay your company’s interns? Does it matter to anyone outside of your company? Not really. It’s your decision, as long as you’re following legal guidelines.


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Topics: public relations, PR tips, reputation management, crisis communications, online reputation management, shared media

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