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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

Surprising AOL Conference Call Drama: Can Your Business Learn from It?

If you’ve been looking for tips on revving up team morale, or how to tastefully release an employee, an audio clip of a recent AOL conference call can offer you – and millions of other listeners – some tips on how not to achieve these tasks.


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Topics: digital PR, reputation management, crisis communications, online reputation management, shared media

PR Tips: 3 Ways Your Team Can Avoid the ESPN “Wandai Wrection" Crisis

What’s in a name? A potential PR crisis, especially if you’re an ESPN producer who guessed at pronunciation rather than finding out the actual facts.


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Topics: media relations, public relations, PR tips, crisis communications, shared media

Three Ways Wal-Mart Messed Up with its Customers and Their Phones

The irony is hard to miss: Wal-Mart, in conjunction with TracFone Wireless, is involved in a class-action lawsuit regarding “Straight Talk” cellphones and data plans. Yet, no one’s talking.


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Topics: public relations, crisis communications

Troubled Skies: Three PR Must-Dos Airlines Can Carry Out Now


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Topics: crisis communications

PR Opportunities: What Can Companies Learn From Zimmerman Verdict?

The verdict is in. George Zimmerman, 29, was found not guilty in the 2012 death of 17-year-old Trayvon Martin. But regardless of what jurors decided, the court of public opinion is now weighing in on both sides of the fence.


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Topics: public relations, reputation management, crisis communications, online reputation management

Former Pres. Bill Clinton Teaches Justin Bieber a Few Things About Crisis Management

Justin Bieber, as it turns out, just got schooled.


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Topics: media relations, public relations, crisis communications, shared media

Public Relations: Firing the Boss Could Mean Firing Your Brand - I Guarantee It

When you consider firing your boss, you should also consider whether or not you're firing your brand.


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Topics: public relations, reputation management, crisis communications

Reputation Management: Don't Squander Your Good Reputation

Sometimes an online reputation management problem can explode into a major crisis for a company.


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Topics: public relations, reputation management, crisis communications, online reputation management

Bad PR: A Case Study in How Not to Manage Your Online Reputation

"Any man who must say 'I am the king' is no true king at all." — Tyrion Lannister, Game of Thrones

 

If your first impulse upon reading a negative online review is to respond with questions about the reviewer's intelligence and family lineage, you're human. If you actually do it, you're playing with fire and your business is likely to get burned - possibly to the ground. Make it a habit and you'll need professional help to douse the flames and start rebuilding.


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Topics: public relations, reputation management, crisis communications, online reputation management

Quick PR Response Averts Reputational Crisis and Returns Company to Profitability

Quick PR Response Averts Reputational Crisis and Returns Company to Profitability


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Topics: public relations, reputation management, crisis communications, online reputation management

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