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If you’ve been looking for tips on revving up team morale, or how to tastefully release an employee, an audio clip of a recent AOL conference call can offer you – and millions of other listeners – some tips on how not to achieve these tasks.
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Topics: digital PR, reputation management, crisis communications, online reputation management, shared media
What’s in a name? A potential PR crisis, especially if you’re an ESPN producer who guessed at pronunciation rather than finding out the actual facts.
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Topics: media relations, public relations, PR tips, crisis communications, shared media
The irony is hard to miss: Wal-Mart, in conjunction with TracFone Wireless, is involved in a class-action lawsuit regarding “Straight Talk” cellphones and data plans. Yet, no one’s talking.
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Topics: public relations, crisis communications
Topics: crisis communications
The verdict is in. George Zimmerman, 29, was found not guilty in the 2012 death of 17-year-old Trayvon Martin. But regardless of what jurors decided, the court of public opinion is now weighing in on both sides of the fence.
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Topics: public relations, reputation management, crisis communications, online reputation management
When you consider firing your boss, you should also consider whether or not you're firing your brand.
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Topics: public relations, reputation management, crisis communications
Sometimes an online reputation management problem can explode into a major crisis for a company.
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Topics: public relations, reputation management, crisis communications, online reputation management
"Any man who must say 'I am the king' is no true king at all." — Tyrion Lannister, Game of Thrones
If your first impulse upon reading a negative online review is to respond with questions about the reviewer's intelligence and family lineage, you're human. If you actually do it, you're playing with fire and your business is likely to get burned - possibly to the ground. Make it a habit and you'll need professional help to douse the flames and start rebuilding.
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Topics: public relations, reputation management, crisis communications, online reputation management
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