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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

PR and Privacy

Data privacy is a huge concern for many companies. From TikTok and Facebook facing record-breaking fines to Airbnb admitting its “listening” for parties during big holiday weekends, companies are walking a treacherous road. The future of PR may well hang in the balance.


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Topics: digital PR, crisis communications, shared media, social media, 60-Second Impact

How to Communicate Negative News

From layoffs to the banning of an entire social media platform, the world of corporate communications can be a minefield to traverse. Companies that rise above display this common trait: empathy.


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Topics: crisis communications, shared media, social media, 60-Second Impact

Why scandal can land your company in the news – and how to recover

Avoid unethical business practices to keep your reputation safe.

 

While many companies seek earned media coverage, they always hope the news media will portray them in a positive light. And while public relations efforts can increase your chances of positive news media coverage, it’s important to realize the news media doesn’t have to honor your positive reputation.

 

News media outlets publish stories their consumers will find newsworthy. Newsrooms use a range of news elements that news consumers care about in their stories to give the stories news value, and not all of these elements will bode well for your company. If you consume news media, you may notice how many stories feature some sort of scandal – whether it’s some celebrity feud or, in our concern, negative company news.


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Topics: crisis communications, earned media, news media

Flipping the Script with Crisis Communications

As we close out 2022, we look back on the battlefield that has been PR and corporate communications for the past year. Lessons learned from the likes of Twitter, Expedia, and Del Taco showcase how savvy teams are leveraging old dogs and a few new tricks to keep their brands front and center in consumers’ minds. 


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Topics: crisis communications, shared media, social media, 60-Second Impact

Crisis communications insurance with Bob Dietzel, co-founder of KMRD Partners

In this episode, Bob Dietzel, co-founder of KMRD Partners, joins host Jason Mudd to discuss corporate crisis insurance. In this episode you’ll learn what crisis insurance is and what it covers, who can tell you more about your crisis plan, how the insurance works, and why it's important to have.

 

Tune in to learn more!


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Topics: crisis communications, On Top of PR

How to stay positive when working in PR

Positivity is an important element for success in the world of public relations.

 

Public relations is a very stressful job, whether you’re a PR practitioner or someone in a company that works with a PR firm or team. PR professionals and others working in the field face stressors such as:


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Topics: PR tips, crisis communications

What to Do When Things Go Wrong in PR

October 2022 – Corporate Comms Strategies to Use in Unprecedented Situations

 

A slew of recent headlines has showcased a unique challenge for PR teams — how to approach bad publicity and what to say when there is no precedent to take. We’ll look at two examples, one bad and one good, of how to shape your communications strategy in unprecedented times.


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Topics: environmental, crisis communications, 60-Second Impact

The importance of cybersecurity and crisis communications with Bryce Austin, TCE Strategy

In this episode, TCE Strategy’s Bryce Austin shares his expertise on cybersecurity and crisis communications. With host and Axia Public Relations founder Jason Mudd, he expands on data breaches and how to prevent them. He also talks about CISO, next-generation antivirus, password keepers, and multifactor authentication. Lastly, he and Jason discuss who’s responsible for promoting cybersecurity within your company.

 

Tune into this episode to learn more about cybersecurity and crisis communications.


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Topics: crisis communications, On Top of PR, cybersecurity

What to do after alleged or confirmed illegal activities occur within your organization, with Gunster Attorney Jonathan Osborne

In this episode, Gunster attorney Jonathan Osborne shares his expertise on what to do after alleged or confirmed illegal activities occur. He talks about the steps you should take and the case information you're allowed to know. He also discusses what you can do to prevent something like this from happening.

 

Tune into this episode to learn about what to do when this occurs within your organization.


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Topics: crisis communications, On Top of PR

Unethical practices in PR: The recent industry accusations against Ronn Torossian, 5WPR, and Everything-PR

Google’s algorithm has been based on links ever since its inception. Link building is one of its top three ranking factorsRecent reports that an agency executive covertly bought a news site that covers the PR industry and used it for dishonorable activities left the public relations industry gasping. This post objectively unravels the story surrounding Ronn Torossian and his agency’s deceptive activities around acquiring and operating Everything-PR.

 

Having purchased Everything-PR in 2014, Torossian and his agency proceeded to turn the site into a self-serving machine. 


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Topics: crisis communications

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