The Public Relations Blog

Here are 8 best practices to help you overcome a cyberattack.

Cyber incidents occur frequently. We are a trusted public relations advisor to cybersecurity companies and organizations seeking helpful expert guidance on corporate communication before, during, and after a cyber attack.

We’ve already discussed how to communicate before and during a cyberattack. However, these are the eight best practices to help you communicate internally and externally after a cyberattack. 

Here are 8 tips to better manage internal and external communications during a cyberattack.

Every 39 seconds, your company is vulnerable to a cyberattack. It’s important to plan and communicate before a cyberattack occurs. However, if one does occur, you need to move quickly.

Data privacy is a huge concern for many companies. From TikTok and Facebook facing record-breaking fines to Airbnb admitting its “listening” for parties during big holiday weekends, companies are walking a treacherous road. The future of PR may well hang in the balance.

From layoffs to the banning of an entire social media platform, the world of corporate communications can be a minefield to traverse. Companies that rise above display this common trait: empathy.

Avoid unethical business practices to keep your reputation safe.

While many companies seek earned media coverage, they always hope the news media will portray them in a positive light. And while public relations efforts can increase your chances of positive news media coverage, it’s important to realize the news media doesn’t have to honor your positive reputation.

News media outlets publish stories their consumers will find newsworthy. Newsrooms use a range of news elements that news consumers care about in their stories to give the stories news value, and not all of these elements will bode well for your company. If you consume news media, you may notice how many stories feature some sort of scandal – whether it’s some celebrity feud or, in our concern, negative company news.

As we close out 2022, we look back on the battlefield that has been PR and corporate communications for the past year. Lessons learned from the likes of Twitter, Expedia, and Del Taco showcase how savvy teams are leveraging old dogs and a few new tricks to keep their brands front and center in consumers’ minds. 

In this episode, Bob Dietzel, co-founder of KMRD Partners, joins host Jason Mudd to discuss corporate crisis insurance. In this episode you’ll learn what crisis insurance is and what it covers, who can tell you more about your crisis plan, how the insurance works, and why it's important to have.

Tune in to learn more!

Positivity is an important element for success in the world of public relations.

Public relations is a very stressful job, whether you’re a PR practitioner or someone in a company that works with a PR firm or team. PR professionals and others working in the field face stressors such as:

October 2022 – Corporate Comms Strategies to Use in Unprecedented Situations

A slew of recent headlines has showcased a unique challenge for PR teams — how to approach bad publicity and what to say when there is no precedent to take. We’ll look at two examples, one bad and one good, of how to shape your communications strategy in unprecedented times.

In this episode, TCE Strategy’s Bryce Austin shares his expertise on cybersecurity and crisis communications. With host and Axia Public Relations founder Jason Mudd, he expands on data breaches and how to prevent them. He also talks about CISO, next-generation antivirus, password keepers, and multifactor authentication. Lastly, he and Jason discuss who’s responsible for promoting cybersecurity within your company.

Tune into this episode to learn more about cybersecurity and crisis communications.