The Public Relations Blog

Use these three tips to get back to normal.

This is a story about COVID-19 and its impact on business and PR. Read Media Relations during COVID-19 and four communication actions your company can do during COVID-19 for more information.

The COVID-19 pandemic has significantly slowed down the economy, putting a dent in your company and your public relations plans. However, now that lockdowns are starting to rescind, you need to begin thinking about how your company will get back to business and how your public relations plans will go forward.

As things start to open up again, consider these three points as you plan for things to return to how they used to be.

This is one story in our series about COVID-19. Read 8 ways your PR agency can assist you during COVID-19 for more.

The business landscape, disrupted by COVID-19, has transformed almost overnight and triggered talks of recession. As many companies look to reduce spending, keep in mind it’s been proven over time that increasing (or maintaining) your overall marketing spend during a recession can result in long-term gains. No marketing strategy would be complete without public relations, and especially during challenging times, PR must be an integral part of that plan. 

Although it may be tempting to hit pause on your PR program, now is not the time. It’s time to be even more strategic. Speed is the most important commodity in times of crisis. Don’t wait and risk missing the opportunity. 

This is one story in our series about COVID-19. Read 8 ways your PR agency can assist you during COVID-19 and Don't think you need a PR agency right now? Think again for more.

It’s difficult to determine the best course of action for communications during this unusual time. You want to be as sensitive as possible to people’s distress and anguish, and you want to stay engaged, operating from a place of care and concern for your employees, your customers, and your community. Here are some things to consider to maintain a proper level of internal and external communications while waiting for this crisis to pass.

This is one story in our series about COVID-19. Read Don't think you need a PR agency right now? Think again and 4 communications actions your company can do during COVID-19 for more.

Many companies instinctively leap to tighten the belt on budgets and rein in costs in times of economic crisis; however, don’t be too quick to cut your public relations firms. 

This is one story in our series about COVID-19. Read 8 ways your PR agency can assist you during COVID-19 and 4 communications actions your company can do during COVID-19 for more.

With COVID-19 and the economy on hold, there's a huge need and opportunity for thoughtful and strategic corporate communications

Beyond the "what we're doing to prepare for coronavirus" messages that overwhelm your inbox, your brand needs help communicating during COVID-19 and the economic climate. PR firms are busy helping clients with external and internal communications.

Now is not the time to go silent. Now is the time to stay visible by helping your target audience adjust, survive, and thrive in the current environment.

Prepare your company for every type of crisis

What were they thinking? Men (and women) behaving badly is a situation that causes more than incredulousness when it involves people in positions of power crossing moral and ethical lines.

Keep your company from making reputation-ruining mistakes.

Social media is the most accessible tool customers have to learn about your company and become familiar with your brand. It’s also incredibly impactful in helping – or hurting – your company’s reputation.

Urban Meyer’s denial made a crisis situation more complicated

In any line of communication, the audience must trust you. Your message needs to be clear and straightforward. This prevents any confusion or feelings of distrust that may arise if your audience doesn’t believe your message.

These steps could have helped Ohio State in its initial stages of crisis communications

It’s been two months since the controversy regarding Ohio State University’s coaching staff became public, and yet, it’s still the main storyline of the Buckeyes’ season. There are crisis communication steps Ohio State head coach Urban Meyer could have initially taken to prevent the escalation of the situation.

3 critical factors to crisis communications

Mere days ago, in my hometown, a series of explosions and fires from natural gas leaks caused catastrophic damage, including fatalities, the destruction of homes, and the displacement of more than 8,000 families. At the epicenter of the devastation and mass evacuations of three Massachusetts towns stood Columbia Gas.