The Public Relations Blog

Here’s how you can use AI to automate tasks in the public relations industry.

Artificial intelligence is more relevant in the field of PR than ever. It’s important for PR pros to be up to date on the latest AI trends so they can use them to their advantage in automating tedious, often mundane tasks. The future of AI in PR will likely assist industry professionals in focusing their attention on more important tasks and responsibilities.

But, how exactly are PR pros going to use AI in the future?

The introduction of VR/AR devices could be a turning point for PR professionals.

Apple has revolutionized personal computing technology over its 42-year history by transforming the daily lives of individuals and companies. The new Apple Vision Pro may be the next innovation to add to Apple’s already impressive resume. 

So, what is the Vision Pro, and why is it better than other virtual and augmented reality (VR/AR) devices? Can it be a beneficial tool in the hands of PR professionals? To understand the potential of this new device, we must know what sets Vision Pro apart and how it can improve the productivity and outreach of PR professionals.

Data privacy is a huge concern for many companies. From TikTok and Facebook facing record-breaking fines to Airbnb admitting its “listening” for parties during big holiday weekends, companies are walking a treacherous road. The future of PR may well hang in the balance.

Using AI comes with its own ethical and legal challenges.

As we’ve previously covered, emerging artificial intelligence technologies can be a boon for your company’s public relations content production. With its ability to quickly create content, your company can quickly create useful first drafts for the rest of your team to build upon, among other benefits.

While AI is an effective tool for PR content creation, you can’t use content as-is. Before your company begins using AI-generated content for PR, you need to make sure you have a clear usage policy, a process for when an AI takes content from other sources, and a vision for how to deal with copyrighted materials it might use.

Analyzed through the scope of strategic communication, the guide tells brands how to stand out in light of new trends.

As we continue deeper into 2022 and the business landscape continues to change, Forrester Research released its annual predictions, titled “Disruptive Forces Necessitate Bold Decisions,” stating that “the new normal will be more new than it will be normal.” Forrester’s predictions are already evident in business and technology, so what may 2022 have in store for strategic communication and public relations? Below are several of Forrester’s predictions that hold big implications for the industry and provide

According to Hubspot, digital marketing helps companies reach larger audiences compared to traditional methods by targeting users who are most likely to buy their product or service. Because digital marketing is a fast-paced world, your digital marketing strategy needs to stay up-to-date. How do you keep up and not to miss out on the most recent trends in digital marketing?

Here are four ways to keep up with the digital marketing industry and improve your digital marketing strategy:

Any digital marketer knows that a campaign is only successful if it is planned and implemented properly. In order for you to achieve the best results, you need to audit your digital marketing campaign efforts. 

A digital marketing audit is a detailed analysis of your company's digital marketing strategies. It includes all aspects of online marketing efforts your company is focusing on, such as social media strategy, search engine optimization (SEO), email marketing, and content marketing strategy. 

The digital age has changed marketing. Old-school tactics, like cold calling and direct mailing, are no longer effective as a means of increasing sales. Consumers have more control over what advertising they encounter, and most mass marketing campaigns are an exercise in futility. To grow leads and sales, you must attract prospective customers through thoughtful, insightful, informative, and entertaining content. In other words, you need a winning inbound marketing strategy.

3 ways to bring your media relations efforts back to life with help from PR

Over the years, the business community has reported that many tools and concepts are “dead.” From press releases to polling, people are quick to declare the premature end of something that no longer seems to be working for them. One such device that has suffered this fate is the media kit. Is it really dead – or perhaps just misunderstood and misused?

They know who we are. They know what we like. They know what we watch, and where we shop. (The companies we buy from, that is). That data in and of itself is be very useful for both companies and consumers. However, OfficeMax’s recent PR blunder demonstrates important lessons in the challenge of maintaining quality control with data, and shows how not to deal with a PR crisis in your organization concerning data.

In light of recent data problems from major companies, let’s get down to the heart of the matter from the angle of PR and responsibility.