The Public Relations Blog
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Newsjacking – it’s not a new term, and it continues to be an enticing concept for public relations professionals. Why? Because at its essence, it echoes some of the core operations of smart public relations: Act quick, respond proactively and with valuable information, and aim for results in quality earned news coverage.
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Topics: media relations, earned media, news media
For more information why you shouldn't hire an advertising firm to do PR, see Signs you’re working with an ad agency instead of a PR firm
Never let an advertising agency do your PR.
The other night I saw a commercial from Apple, in which it claimed that the iPhone is now the most-used camera on earth. Not the most-used camera phone, the most-used camera, which would mean its integrated digital camera has surpassed stand-alone photo giants like Nikon, Canon and Fuji. Added to the number of Google searches, emails and Facebook updates performed every day on smartphones, the popularity of cell-phone cameras is a powerful testament to just how much you and I love and depend on integrated technologies. (Remember when you had to remember your camera, film and batteries? I do.)
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Topics: media relations, public relations, FAQ, ethics, earned media
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