The Public Relations Blog

Real-world examples and tips to create attention-grabbing headlines that will secure media pickup.

A strong, attention-grabbing headline is critical for a press release to achieve its purpose of securing media coverage. With journalists receiving hundreds of releases daily, standing out among the crowded media landscape is challenging but possible. 

In this solocast, On Top of PR host Jason Mudd discusses why time is of the essence. Media relations requires quick responses because reporters are typically on deadline, therefore Jason goes into depth about how you can be more timely and responsive to journalists' inquiries.

Tune in to learn more!

A study shows journalists are increasingly overwhelmed with pitches and media requests in an era of dwindling newsrooms.

A new report from Propel, a public relations software company, shows journalists are responding to fewer pitches than ever before, continuing a concerning downward trend.  

Targeting, personalization, captivating pitches, and relationship building are key for earning media coverage.

Sending out a news release is a common practice companies and organizations use to earn media coverage. Sending a release out over the wire doesn't guarantee you'll get journalists to cover your story, but there is a method to the madness. Follow these four best practices to improve your chances of turning your release into earned media coverage.

Visuals grab attention, tell a story, and expand coverage.

Companies might focus entirely on crafting the perfect headline and copy to earn media coverage from a news release. However, the power of compelling images, videos, infographics, and other visual assets is just as important for catching a journalist's attention and getting your story covered.

There are three key reasons why multimedia is essential in your news releases.

Avoid forgettable and vague headlines with these quick tips to make for a better news release.

News releases enable organizations to inform the media and public about key developments within the company. But with limitless information competing for attention, writing effective headlines is critical to stand out and earn consumer clicks. 

The rebranding of HARO by Cision may be a game-changer for PR professionals.

In the fast-changing landscape of public relations, we continuously seek tools to streamline processes and maximize value for clients. The recent rebranding of HARO (Help a Reporter Out), an online platform that connects journalists with expert sources for their news stories and reporting, to Connectively represents an exciting shift in PR outreach capabilities.

Both agencies distribute information to media outlets and the public, but they serve different purposes.

News wire services and press release distribution wires are both valuable tools for communicating with the media, but they serve distinct purposes.

Understanding common media terms in these four categories will help communications professionals demystify any newsroom or office.

Corporate communications professionals need familiarity with media terminology to perform their duties effectively on a daily basis. A glossary of common media terms, for example,  provides public relations practitioners with an invaluable reference to navigate the communications industry. 

Keep your news contacts updated so your company can quickly earn media coverage.

A media list is a resource your company and PR team utilizes throughout a PR campaign to build relationships with contacts at specific outlets. A strategic media list will help the PR pro know who to share your company’s newsworthy information, such as the opening of a new location, new products, new hires, donations to nonprofits, and more.