The Public Relations Blog

In this solocast, Jason Mudd joins On Top of PR host Jason Mudd to discuss editorial calendars and how you can use them to pitch for earned media coverage.

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Effective newsjacking injects your ideas into a breaking news story to get media attention, but it requires careful execution.

Newsjacking is a technique media relations professionals and agencies use to hijack trending news stories, inserting their brand into the conversation. PR practitioners must stay current on trending news topics to quickly identify newsjacking opportunities. By injecting their brand’s unique, provocative, or contrarian views into breaking stories, they can earn media coverage and bring attention to their organization or clients. 

In this episode, Tina McCorkindale joins On Top of PR host Jason Mudd to discuss how PR can help journalism survive as well as more information and research from the Institute for Public Relations.

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News releases focusing strictly on news value are more effective than press releases in today's media landscape.

In the world of public relations, there are two main types of releases organizations use to garner media attention: the press release and the news release. Though they may seem similar, news releases are more valued in today’s media landscape due to their higher news value and more journalistic style.

So what’s the difference?

To better the PR pro/journalist relationship, avoid these common mistakes.

Public relations professionals and journalists have a symbiotic yet strained relationship at times. As a PR veteran who worked with the media for over 15 years, I've encountered recurring habits among reporters that annoy even the most experienced PR pros. 

Though many journalists are a pleasure to work with, a few key etiquette tweaks could go a long way toward smoothing out communication.

In this episode, Kasey Klee, Marjorie Comer, and Bob Wiltfong join On Top of PR host Jason Mudd to discuss media relations best practices.

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Commercial newswire news releases may be an asset, but they must be used judiciously.

Companies often use commercial newswire services to distribute news releases with the goal of securing media placement and reaching a wider audience. But do these paid distribution services actually help with search engine optimization? The short answer is yes, but there are caveats.

Marketers need to be more selective and creative when pitching ideas.

PR professionals have always tried to make their pitches more enticing by linking them to major news events. However, new data reveals this once-solid strategy is becoming increasingly ineffective in 2023. 

In this episode, Jason Mudd, CEO of Axia Public Relations and host of On Top of PR, discusses the intricacies of earned media coverage and PR strategies.

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Business-to-consumer cybersecurity companies can use national media coverage to expand their consumer base and share best practices.

With the proliferation of technology and growing digitalization of our lives, cybersecurity is no longer a niche subject but a mainstream concern. For business-to-consumer (B2C) cybersecurity companies, getting national media coverage is not just about brand promotion; it's about contributing their knowledge to a vital public discourse.