The Public Relations Blog

Media barometers help us analyze the reach of different media. Propel PRM released their Q2 media barometer for 2023. Here are the most notable highlights gathered from the report:

Earned media will help your company get its “foot in the door” in a competitive home improvement industry.

Think of earned media like publicity, except this form of coverage is typically earned via public relations efforts rather than payment or advertisements. Earned media allows an organic route into the public sphere through mentions across news articles, blogs, social media posts, and more. 

Transform your media relations with these four principles of communication.

The ability to effectively communicate and build relationships with journalists is paramount in PR. The 4 R’s of media relations — responsive, resourceful, rapid, and respect — serve as a guiding principle for PR professionals to foster positive relationships with the media. 

Earned media coverage is the next crucial step for your company after establishing a brand and garnering customers.

Making a name for your company in the competitive home improvement market can be challenging with countless companies vying for consumer attention. Finding innovative ways to gain a competitive edge is crucial, and one highly effective strategy is leveraging earned media coverage. 

Unlike paid or owned media, earned media is publicity a company receives without directly paying for it. A company’s newsworthy actions or initiatives can result in mentions in news articles, blogs, reviews, social media posts, and other forms of media coverage a company earns.

See how these three top-tier commercial newswire services differ for paid press release syndication.

In today's digital age, news releases are a powerful tool for companies and organizations to communicate their news and updates to the world. However, with so many commercial press release wire services available, it can be challenging to determine which one is best for your needs. In this article, we will compare the three top-tier commercial press release wire services: PR Newswire, Business Wire, and Globe Newswire.

Manage your responses more effectively with these pointers.

Reporters use a variety of ways to reach companies and their spokespeople. Some rely solely on relationships they’ve made for their story sources. Others take to social media to pose a question and let the public help direct them to sources, or they may utilize media relations query tools. These tools allow reporters to pose questions and get a variety of responses from sources, as well as search for spokespeople who may have knowledge that applies to a story they’re working on. Public relations professionals use resources like these, so here are our top five tips for responding to reporters’ queries. 

In this episode, guest Bob Wiltfong joins host Jason Mudd to discuss how you can build and maintain media relationships. They describe how to use newsjacking to your advantage in creating the right pitch as well as the importance of leveraging local news on behalf of your brand. 

Tune in to learn more!

Understanding these five media tiers can help you gain quality media coverage.

Educating clients and helping them learn more about news media outlets, reporters, and pitching are a larger part of public relations professionals’ job than many realize. Therefore, understanding the ins and outs of news media outlets and how you can measure and categorize them is crucial to your ability to work successfully with clients.

Positive media attention can make or break a company. It can increase brand recognition, attract new customers, and generate revenue. But earning that media coverage can be difficult. So, what’s the key to success? Knowing when to pitch the right story to the appropriate contacts at the appropriate outlet at the right time. Let’s dive into what a "done for you" story pitch is and how it can help your company garner positive media attention.

Consider these components when writing your news or press release.

As the experts within our field — with the knowledge and experience of media relations and producing news releases that generate earned media coverage — we are able to use our knowledge to assist clients to share their news with the media. Sometimes though, it is necessary to share with clients how and why we are the experts. While we may not have gone to school to be educators, there are many times when public relations professionals take on that role when working with clients.