The Public Relations Blog
We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.
The new and happening
PR professionals and organizations all around the world are trying to get noticed amidst the online clutter for obvious reasons. As long as the customer is unaware of your existence – that is, as long as you are obscure – buyers aren’t likely to indulge in any transactions with you. Hence, the blow to the profit motive. Needless to say, online visibility is imperative for success – both for individuals and organizations.
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Topics: public relations, inbound marketing
LinkedIn and Facebook and Twitter, oh my!
Yesterday, we shared how to leverage PR and social media to get and keep more clients, now we're going to talk about managing social media.
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Topics: public relations, PR tips, inbound marketing, shared media
Recognize and reward your most profitable customers to maximize growth. When you can crack the code, you’ll have a lock on your success. Consult the experts when determining how best to increase your profits.
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Topics: inbound marketing, 60-Second Impact
Use proper tools to build awareness and sales
Use retargeting to specifically target audiences that will more likely generate leads and sales. LinkedIn is not just for recruiting and building professional networks anymore. For cost-effective results, build a strong online presence.
60-Second Articles:
1. Retargeting: Homing In
2. How LinkedIn Increases Sales
3. The 60-Second Close: Proliferating an Online Presence
- Retargeting creates advertising frequency and visibility online for target audiences.
- You’ve seen examples of retargeting, spotting the same ads following you on numerous websites.
- Those companies didn’t necessarily have huge budgets in order to be seen all over the Internet; in fact, you were just targeted because you visited a website for a particular business or interest.
- Retargeting allows companies to target specific audiences with ads placed on other websites – usually of the same category. For example, after visiting a baseball team’s website, you may see that team’s banner ad for season ticket sales displayed on various other websites that you visit.
- Retargeting is a cost-effective way to maintain a frequency of messages designed to reach an audience that has already demonstrated an interest in your product or service. If being visible to your potential customers over a period of time is important to growing your business, let us know.
- We have retargeting for PR.
- We call it remarketing. Check our e-book: “Maximizing Your Public Relations Investment: A guide to remarketing PR for maximum ROI.”
- LinkedIn is becoming the go-to social media network for companies – not only for recruiting, but for successfully educating others about their products and services, especially in the B2B sector.
- The platform enables companies to distribute white papers, content-rich articles, infographics and newsletters that help convert users into qualified leads and customers. Bonus: Google can index posted articles.
- One can easily target customers by industry name and type, company name and size and the position the prospect holds.
- Even with Facebook and Twitter in the constant spotlight, LinkedIn continues to be a professional powerhouse for companies in every business sector. If you haven’t already, it’s time to adjust your online budget to make LinkedIn your prime social media platform.
- We’ve mentioned two great ways to increase awareness and sales online: retargeting and LinkedIn. Both enable you to reach your target audience in cost-effective manners and are crucial to maintaining a consistent flow of leads and customers.
- If creating an “everywhere” online presence in front of your target audience is a priority, give us a call. We can help you convert leads, drive sales and ring registers, and we can help you get there faster than ever.
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Topics: public relations, inbound marketing
The year 2013 was one of trials and tribulations for social media. Online social networking grew at an amazing pace last year in terms of membership, integration and valuation, but in doing so it also revealed various inherent issues and potential risks.
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Topics: public relations, inbound marketing, shared media
Brand champion blogging: A little goes a long way
Wanted: A few good bloggers to artfully shout out about America’s top brands. (Several thousand bloggers, actually, to become brand champions and get more stuff sold for the companies that use them). If you struggle with how to harness social media power in ways that genuinely lift up your brand’s online reputation, while saving room in your budget for a total PR campaign, read on (and get used to the phrase “brand champion”).
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Topics: public relations, inbound marketing, shared media
“LinkedIn is dead.” You’ve probably heard this before, but here’s the truth: LinkedIn is most definitely alive and kicking for the nearly 260 million people who use it, and it remains an extremely widely adopted social networking site. For businesses using PR campaigns to help cut through a sea of online chatter, LinkedIn is certainly an asset, creating a path to reach genuine brand champions and advocates. The platform also helps create targeted groups that can accomplish some serious reputation management through online conversations.
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Topics: public relations, inbound marketing, shared media
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