The Public Relations Blog

This is one story on the value of blogging. Read how 5 reasons blogging is important, Why blogging is worth it, 4 ways blogging can improve your PR efforts, 3 overlooked reasons to blog, and Why you should care about blogging for more.

Effective marketing tools that educate and inform your prospects

Your phone rings just as you’re heading to lunch. Your automatic reaction is to answer it. Ten minutes later, you’re finally hanging up the phone feeling frustrated and hungry as a result of the unsolicited call. You might wonder if there’s a better way for your company to reach prospects without angering them. Luckily, there is!

Television commercials and radio ads are interruption-based marketing tactics. While these tactics may have a time and place, online data has made it easier to do more tailored and cost-effective marketing through inbound marketing.

Inbound marketing is education-based and focuses on creating and distributing valuable, relevant and consistent content in order to attract and retain a clearly defined audience.

Learn how buyer personas make it easier than ever to target customers

These days, companies can’t survive with only a vague understanding of what kinds of customers they want. Consumers want to be catered to, and when you’re working in PR, you need to understand not only what customers want, but also what drives them. This allows PR experts like those at Axia Public Relations to predict what customers want and adjust the message accordingly.

When creating your inbound marketing strategy, maintain high standards

Inbound marketing takes time and effort. You do your best to write interesting original content; create social media posts and monitor comments; find captivating images for your work; and manage your readers’ testimonials. Through all your hard work, keep in mind that it’s important to be honest with your audience in your every inbound marketing effort.

The best ways to measure your marketing efforts

Measuring your inbound marketing is the final part of a successful inbound marketing strategy. There are hundreds of inbound marketing metrics to choose from, including inbound links, Facebook likes, SEO ratings and blog subscribers. However, there are only four critical metrics you need to focus on to track your inbound marketing strategy progress.

This is one story on the value of blogging. Read how it can improve your PR efforts, why you should care about blogging, 3 overlooked reasons to blog, why blogging is worth it, and how blogging can attract customers for more.

Creating content is one of the most important tasks inbound marketers handle. There are myriad kinds of content you can create to engage your customers. For example: e-books, social media posts, infographics, videos and blog posts, to name a few. Blogging is one of the most important of these.

Attracting new visitors to your site is not always easy, but what’s even more difficult is to convert the visitors you do have into customers. Engaging your audience with captivating content is the best way to keep your customers coming back to your business. It’s important to keep in mind that not all content is created equal. It’s possible that your particular audience may be interested in different kinds of content than you are providing. Here are five tips to help you engage your audience and kickstart your inbound marketing strategy’s success.

How to use this new concept for better lead generation and increased profits

In business, new terms get bounced around all the time. One such word you may be hearing more frequently is smarketing, but exactly what is it? Are people referring to smart marketing? Marketing for schmucks? Actually, it’s a major part of doing business today.

When used regularly and wisely, blogs are useful tools for driving two-way communication with audiences. Over the years, Axia Public Relations’ team members have fielded questions about the relevance of blogs and whether businesses should even bother, given concerns surrounding time investment and lack of topics. In short, it’s important to view your blog as an active extension of your business. To help with content creation, we’re sharing another short list of ideas to inspire blog neophytes.

You probably already understand the positive attributes of creating and maintaining an active and unique blog. The most successful and followed blogs often focus on a particular theme (cooking, parenting, etc.) or are oriented toward a specific area of expertise (public relations, scientific discovery, etc.). Followers value the useful nuggets they are able to glean from each post.

But how can you constantly keep things fresh, especially if you have limited resources and time to consistently create posts of interest to key demographics?