The Public Relations Blog

Strong media relations are important to your company’s earned media coverage

Earned media coverage is more credible and resonates with audiences more successfully than advertisements. Media relations is one of the key responsibilities of public relations practitioners. Any company can send out a press release; anyone can email a news correspondent. But building personal relationships with the media is what will make earned media coverage accessible for your organization.

Learn why you shouldn’t let just anyone manage this vital tool

To do business today, everyone says you must post, tweet, share, update, like, pin, snap and follow on a daily basis. You also have to take great care to prevent costly mistakes and pay close attention to what others are saying about you. This is in addition to everything else you do to keep your business successful. How do you find the time?

Invite local bloggers to build awareness locally for your national brand

Firehouse Subs is one of America’s leading fast, casual sandwich franchise restaurants. Brothers Chris and Robin Sorensen founded Firehouse Subs in Jacksonville, Florida, in 1994, creating a brand out of their personal history as firefighters. Their company now boasts 903 locations in 43 states and Puerto Rico, with international expansion to Canada and Mexico planned for the near future. How did the franchisor build such an impressive brand and reputation?

Learn more about this important topic to ensure eyes on more of your posts

Why aren’t consumers reading, liking and sharing your social media posts more often? Perhaps your images are to blame. Thankfully, our cool friends at Sprout Social have developed an amazing guide to help ensure that your images are sized correctly.

We spend lots of time determining what kind of information clients should post to each social media platform. However, many don’t understand the importance of the accompanying image.

How your company should respond to a social media attack

A great illustration of mob mentality is the scene in Disney’s Beauty and the Beast when the townspeople amass and call for the Beast’s head. Can you imagine what that would be like today if the mob flocked to social media and the Beast was a company that people felt had “wronged” them in some way? The Beast would have a sea of virtual torches and pitchforks at his company’s door. Without a PR firm, that business could be doomed.

Navigating social media and the public can be tricky. A single negative post concerning even a well-established company can go viral in an instant.

Connect with more people with video summaries

One of the best ways to engage with consumers is through the use of visuals – especially videos. A video summary is a video that recaps the content of a written article. More and more websites are using them to connect with audiences. Adding video summaries to your written content is another way to connect with and engage your audience. We compiled a list of four reasons why video summaries are an exceptional addition to your blog posts, website and even newsletters.

Adding video summaries to written content is one way to attract people to the content your company creates. It’s also a great way to retain an audience. Video summaries provide readers another type of visual and continue to gain in popularity.

Depending on your focus, you could create very involved video summaries with the help of a professional videographer or you could use a webcam-equipped computer to create your own straightforward video summary. We’ve assembled a guide below that describes the basics for creating a video summary for blogs and other articles that your company produces.

Instead of being irritating with ads, connect emotionally with consumers

Internet users are tired of seeing your ads; it’s time for a new approach. Reaching consumers on an emotional and personal level will keep you fresh in their minds and set you apart from your competition. The best way to forge a deep connection is to laser-target your messages to specific audiences. Don’t worry if you’re not at the technological forefront of your field; as long as you make positive and memorable impressions on consumers, you can still lead the pack.

Keep your LinkedIn page active

In the past, people treated LinkedIn simply as a tool for professionals to network with each other. Times are changing. Business pages are now important tools for sharing news about a company and for attracting professionals – as supporters, employees or potential employees – to the company.

Information overload can be a dealbreaker for many

Thanks to the wonders of modern technology, storage online is not a problem; we can write as many words as we want without fear of eating up too much space. However, while it may seem handy at first, research has shown two things:

Consumers will actively shy away from content that’s too long.

Consumers want information as quickly as possible.

It isn’t a good idea to overwhelm your customers with too much information.