The Public Relations Blog

PR can show you how to take control of your online image

Have you ever watched a small snowball roll downhill? If you don’t stop it, it keeps gathering more snow until it’s too big to handle. One negative comment or bit of incorrect information about your company on social media can create the same phenomenon as that small snowball.

Therefore, it is vital to your business that you manage social media content before it develops into a crisis. With help from PR, you can take control of your image and reputation.

Bill Gates’ phrase “content is king” has become a well-known mantra for all marketing professionals. To expand on that, great content is king, and it has its own stiff competition for consumers’ attention and dissemination to the right audiences through earned media.

Wikipedia defines “earned media” as “publicity gained through promotional efforts other than advertising.” In other words, earned media is online word of mouth (mentions, shares, reports).

PR can show you how to make the most of your posts

Your company probably encourages visitors to connect with you on Facebook, Twitter, LinkedIn and other sites. However, what will customers find when they get there?

Without the right messages on these pages, you are missing out on valuable opportunities to engage consumers and build brand loyalty. Here, Axia Public Relations has compiled a list of our top 10 tips to show you how to create compelling content for social media pages and get results.

PR explains what to do for increased readability and value

Today, everyone is talking about the benefits and impact of having a blog. However, very little discussion addresses how to write great blog posts.

Just having a blog is only half the equation. There are various rules you should follow to make it great, and PR can lead the way.

Why companies are turning to this invaluable marketing tool

Pinterest is a valuable and effective asset for companies and individuals to use as part of their marketing strategies. While it’s a great tool to use, there are some common misconceptions about the benefits of the platform, which means that not everyone is using Pinterest to its fullest capabilities.

PR is the mortar that shows you how to hold it all together

Why do some companies seem to get lots of news coverage while others don’t? You may think it has to do with the size of the companies, how long they’ve been in business or the media’s penchant for the next big thing. More likely, it’s the result of these companies developing relationships with journalists.

With help from PR, your company can also work to build these kinds of relationships.

Cision releases 2015 Social Journalism Study

How have journalists’ attitudes changed regarding their use of PR? That is the question the 2015 Global Social Journalism Study asked of 3,000 journalists (comprised evenly of women and men) from six countries: the United States, the United Kingdom, Germany, Finland, Sweden and Australia. The annual study sponsored by Cision and the Canterbury Christ Church charts the changing ways journalists use social media to communicate with PR professionals.

PR lays out three key tips

Not long ago, we wrote about hashtags and the reasons why the popular trackable communication tactic is quickly becoming a favorite tool in the business realm. To that end, some business owners may not yet know how to effectively use them. Below are a few tips on how to best use hashtags.

Let PR show you how

We all talk about the sales funnel, buyer’s journey and sales cycle. No matter what you call it, you already know that reaching consumers multiple times at each point, from the attraction stage all the way to delight, is the key to moving from leads to conversions. Knowing exactly how to do that is where many companies fall short.

Content is key to attracting your ideal consumers

Creating interesting and informative content is the key to successful inbound marketing. Companies around the world earn attention and respect by producing content that intrigues prospective clients and helps them find the information they’re looking for. Great content is accessible, concise, educational and unique. It is never solely promotional.