Isn’t it about time for everyone to know you’re exceptional?

You see them all the time in newspapers and industry publications: those ubiquitous announcements that Company X was recognized for its service or Employee A got an award for a special achievement. Has your company received any of those lately?

Some companies believe that awards are a useless waste of time. With help from PR, you can learn why the opposite is true and how you can use these recognitions to achieve visibility for your company.

An inexpensive and practical means to gain credibility for products or services delivered by your business is simply this: earn an award. Industry awards, recognition from chambers of commerce or related small-business organizations or a stamp of approval from a well-known review outfit can provide visibility and improve a business’ reputation. But locating appropriate opportunities and awards takes time, effort and consideration, often causing business owners to abandon the process before it even begins.

Seasoned public relations professionals, however, know exactly where to find the information, how to properly submit it and the deadlines by which it all needs to be done. Here are a few reasons businesses enlist PR support to secure these fantastic business-boosters

While Facebook and Twitter continue to receive a considerable amount of attention in the world of social media, other platforms are rapidly gaining popularity and becoming great places for businesses to promote their brands. Pinterest is a relative newcomer to social media (it was launched in March 2010), but it has certainly made a name for itself as a power player in the social media arena. Pinterest is a wonderful virtual venue for companies to showcase their products and generate interest in their brands. Setting up a Pinterest business account is free and simple to do.

How media networks draw the public in

Within the last decade, businesses around the globe have turned to social media outlets to publish content and to promote their brands, products and services. Social media is an extremely effective and efficient way to spread direct information to a global population in real time. HubSpot’s Inbound Certification Course explains how companies can use social media to ultimately gain more customers.

According to HubSpot, an astounding 70 percent of the world’s Internet population is active on social media. These days, business prospects spend more of their free time on Facebook, Twitter, LinkedIn and Google+ than they do shopping in a store or searching the Internet. That is why it is crucial for businesses to embrace this technological shift and use social media to their advantage.

Why sending the right email to the right person still matters

Have you heard anyone recently say “email is dead,” “all marketing emails are spam,” or other similar phrases? If so, let me tell you that email is not dead and is in fact still a very important factor in successful inbound marketing. Many traditional marketers have long used and abused email’s purpose by sending obnoxious messages to people who don’t want to receive them and who have learned how to tune them out. Nevertheless, email can still be extremely effective if marketers use proper inbound strategies to send the right email to the right person.

How to properly use social media channels

Companies that use social media properly distribute content to their consumers differently, depending on the platform. In other words, it doesn’t make sense to share content through a LinkedIn post in the same manner you would in a tweet.

Each social media outlet has a different audience with a specific agenda. While LinkedIn and Google+ are targeted at much more professional audiences, Facebook and Twitter are far more casual.

By using each of the four major social media outlets appropriately, businesses can most effectively reach their target buyer personas.

Why inbound is the way to go

With help from Axia PR, you can use these tips to increase your own profitability

At Axia PR, our clients come from numerous industries and various states. There are medium-sized companies, large corporations and franchises. The most successful ones share several common traits, such as using social media to its full potential.

Axia PR can help medium and large businesses better understand social media

Remember when “social media” only referred to Facebook? Now there are new platforms popping up almost every day and the concept has become big business. Unfortunately, many medium and large businesses still aren’t taking advantage of all the available opportunities for using social media to connect with consumers and maximize profits.

What are the different types of roles for Page managers and who should be assigned which role?

Facebook enables businesses to have multiple people act as managers of their Pages. This is convenient, but it also poses a security risk. If an employee no longer works for the company, but still has complete access to its Facebook Page, trouble could ensue. That’s why it’s important to understand the different types of roles for Page managers and to restrict who has all-access to the Page and whose access is limited.