The Public Relations Blog

Let PR help you lay a foundation for this crucial enterprise

Take a moment to think about the products and services you love. Now, ask yourself why you love them, why you’re loyal to them and what you know about them.

Most likely, the names that came to mind are those you’ve used for a long time, that have a good track record for customer service and that add something to your life. All of these things are related to branding, and those companies have worked hard to develop a positive perception of their products for target audiences. You can do the same for your company if you know and understand the principles of branding.

Let PR experts help you understand why your results may not be matching up

You perform a Google search and find your company at the top of the page with glowing reviews. Your customer conducts the same exact search and gets entirely different results (or vice versa). What gives?

Trying to understand Google analytics and search engine optimization rules can make your head spin. Use our PR firm to guide you through the ins and outs of the world’s most influential search engine.

Let PR show you the best ways to use this ever-changing technology

Social mediaseems to have changed life as we know it. If your company isn’t on at least two social media platforms, you’re missing key opportunities to connect with and engage your customers. To effectively reach your customers, you may find that social media connections have become less of a preference and more of a necessity.

Although the concept of social media has become pervasive in our society, it’s also still very new, and as such, it’s constantly changing. You must stay on top of trends in this area in order to use it properly and maximize your efforts. PR can help. Here are five facts you may not have known that can help you get ahead of the curve (and the competition).

Let PR show you how to do it right

As discussed in our previous blog post, journalists receive between 25 and 100 pitches for every one article they write. Media coverage and media relationsare highly competitive ventures – and they’re also highly valuable.

Making the field even more cutthroat is the fact that the number of traditional magazines and other publications is shrinking. Therefore, it’s important to be extra adept when making pitches. Use the best and most appropriate PR tools and techniques to make your news or message more desirable and increase your chances for positive media coverage.

Use PR to, like, learn how to take advantage of Instagram to reach a younger demographic

According to a recent study, Instagram is the social networkof choice for the tweens and teens of today. Another survey ranked this popular application as having the most engaged users. This shift has occurred only in the past year or so and puts Instagram ahead of Twitter and the no-longer-cool Facebook.

5 tips for seeing social media for what it really is: one tool among many

Who logged on and made Twitter king? Is it time to put social media in its place?

A recentBusinessweek article says it is – mainly because research suggests social media may not do a lot on its own to impact audiences. In fact, Businessweek says that, according to poll results, social media doesn’t convince audiences to buy products and services.

Control your own information, ensure you’re found

Take control of what and how information about your business reaches your target audiences. Figure out how much it’s worth for your company to be listed on the first page of Google search results. Make sure your potential customers can find you, wherever you are.

Social media is everywhere and doesn’t seem like it will disappear anytime soon. These days, if your company is not on social media, it’s almost like you don’t exist. Still, many companies have no idea how to take full advantage of this engagement tool or use it properly.

When done correctly, social media campaigns can have a huge impact on moving your targeted audiences through the sales funnel, from lead generation to actual paying and repeat customers. However, to achieve these results, you must know the best methods to make social media work for you long-term. These tactics will help.

Today, everyone is talking about blogging and the fact that if you don’t blog consistently, you’re behind the times and missing out. They are correct.

Blogs provide another opportunity to reach your customers as they travel through the sales funnel. You can demonstrate that you care about their business and their lives and serve as a thought-leader, bringing them additional information that helps them make more informed decisions about your product and industry. This is not always easy, so when writing blog posts, it may help to remember that you must always provide V-A-L-U-E.

You have demonstrated value to your customers, providing useful information and updates about important trends in your field. They have read your blog posts or attended your webinars. Now what do you want them to do?