The Public Relations Blog

How to tell if your content is performing well or lagging behind 

Your organization’s blog is up and running! You’re generating topics that are valuable to your audience and planning ahead with a long-term content strategy. Now what?

Measure and analyze your content marketing efforts every quarter or biannually to make sure you’re on the right track. Start by looking back at your S.M.A.R.T. objectives, which you should have listed in your content marketing plan.

How to measure your PR campaign effectiveness without losing trust in your PR firm

Measuring your public relations campaign results is exciting and also tricky. Being on the same page with your PR firm about your campaign expectations and measurement metrics will help you with your PR efforts and guarantee your success in the future.

Track and understand your media coverage to determine impact and grow your brand

Do you wish there was a better way to monitor and track your company’s media hits and mentions? Well, you’re in luck, because now there is. Axia Public Relations offers MediaSignal, a service that clips your media citations and measures your share of voice in the media.

Understanding what didn't work in your public relations campaigns is just as important as understanding what did work. Measuring your outcomes will help you to understand which goals were not met, which aspects of your campaign were on target and which efforts did not result in the type of coverage you planned for. Here are six tips and tricks you can use to measure your PR campaign results to achieve your business objectives.

Practicing ethical public relations is a key step to building your business credibility and long-term successful relations with your target audience. However, ethical concerns do not extend only to the implementation of your PR efforts, but also to the measuring and representing of your PR success. Here are the top five ethical concerns for measuring your PR efforts:

5 ways you can evaluate your PR efforts

The return on investment for media coverage can also be determined. Read more.

Is your public relations campaign working? There are many tactics you can use to measure the effectiveness of your PR efforts. Here are five methods to determine if your campaign is successful.

4 reasons you should pay attention to metrics

Any well-crafted public relations campaign has many steps from beginning to end, and measurement and evaluation are critical elements. Sometimes, businesses underestimate the value of the measurement step or dismiss it altogether. Why do you need to measure your PR efforts?

Learn to use data to drive your communications strategy

Some business owners and managers say that if they spend all their time logging data, they will never get any real work done. If you feel there’s some truth to this, here are some points to consider that will help you utilize data in a more productive way.

When you know what to measure, you can reach your business goals more easily.

Are you getting your money’s worth from your public relations efforts? It’s a question asked every day in conference rooms and strategy sessions, but many companies don’t know how to tell or even what they should measure in order to determine the answer.

No company of any size can afford to waste money. You need to ensure that PR initiatives are working to increase your customer base, visibility and profits. With help from Axia Public Relations and our PR PRoof system, you can take away the guesswork when measuring PR success.

By Jason Mudd, APR

Were you aware that last week was Measurement Week?

For most people outside the public relations profession, the term “measurement week” likely conjures visions of a kitchen gadget, ruler or possibly even the results of a weight loss challenge. However, for those in the biz, the International Association for Measurement and Evaluation of Communication’s Measurement Week provides our industry with a unique opportunity to pause and reflect on how public relations and related budgets have affected and can impact future business operations.