The Public Relations Blog

 

By Jason Mudd, APR

Were you aware that last week was Measurement Week?

For most people outside the public relations profession, the term “measurement week” likely conjures visions of a kitchen gadget, ruler or possibly even the results of a weight loss challenge. However, for those in the biz, the International Association for Measurement and Evaluation of Communication’s Measurement Week provides our industry with a unique opportunity to pause and reflect on how public relations and related budgets have affected and can impact future business operations.

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There’s the old saying that you get what you pay for, but many companies wonder exactly what they’re buying when they hire a PR firm. In response, PR professionals have developed a number of methods to measure the effectiveness of their work.
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