The Public Relations Blog
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If you’re exploring public relations for the first time or seeking to improve your approach, you’re not alone. Many smart executives and marketing leaders begin their PR journey with one big goal: media coverage.
That’s a good instinct. Earned media coverage — credible stories about your organization by trusted news outlets — is one of the most powerful tools in PR. But media relations and earned media coverage are often misunderstood.
This guide details what every brand should know before hiring a PR firm or launching a media relations program.
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Topics: media relations, earned media, news media
In this episode, Linda Zebian joins host Jason Mudd to discuss the challenges journalists face in maintaining work-life balance and how PR professionals can better support them. She shares industry insights from Muck Rack, explores newsroom pressures, and offers strategies for improving media relations.
Tune in to learn more!
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Topics: media relations, earned media, news media, On Top of PR
In the fast-moving world of news, securing earned media coverage often hinges on speed. Newsrooms operate on tight deadlines, and reporters scramble to find credible sources who can comment on breaking news.
However, challenges arise when journalists seek immediate confirmation of a spokesperson’s availability before confirming a story. This creates a cart-before-the-horse dilemma where neither side can commit before the other does.
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Topics: media relations, spokesperson training
Editor’s note: This article was produced using automated technology and then edited and verified for accuracy by a member of Axia Public Relations’ editorial team.
Television newsrooms are dynamic and fast-paced, where several professionals work together to produce and deliver news content to their viewers. Producers, directors, and editors are key players. Who are they, what exactly do they do, and how do they work together?
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Topics: media relations, earned media, news media
When it comes to media relations, what defines success?
For some, success might mean securing a story in a household-name publication or landing a coveted national broadcast spot. Those achievements are exciting. But they’re not the only — or even the most meaningful — measures of a campaign’s success.
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Topics: media relations, measurement, earned media, news media
In this episode, Alfredo Garcia joins On Top of PR host Jason Mudd to discuss best practices for producing PR events.
Tune in to learn more!
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Topics: media relations, earned media, news media, On Top of PR
Recent data shows focusing your pitch on a person's story leads to higher open rates and journalist interest.
When trying to earn media coverage, many PR pros cram as much information as possible into their email pitches. But a recent analysis of pitches revealed that one of the best ways to capture a journalist’s attention is through a compelling human story.
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Topics: media relations, earned media, news media
In this episode, Axia’s David Triana joins On Top of PR host Jason Mudd to discuss key strategies for nurturing mutually beneficial media relationships that make a lasting impact.
Tune in to learn more!
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Topics: media relations, earned media, news media, On Top of PR
Analysis shows pitches leading with recognizable brand names in subject lines tend to reach higher journalist engagement.
When you're pitching a story that involves a well-known brand, it can be tempting to save that juicy tidbit for the body of your pitch email. But an analysis of millions of successful media pitches suggests that putting the brand name front and center in your subject line can significantly boost the chances a journalist will open your email.
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Topics: media relations, earned media, news media
To improve your company's SEO, leverage media placements to build credible backlinks, anchor text, and website authority.
As a PR professional, you may not consider yourself a search engine optimization expert. By understanding some basics, however, you can leverage your media relations skills to help boost your brand’s SEO — driving more qualified traffic to your site and positioning you as an authority in your space.
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Topics: media relations, SEO
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