The Public Relations Blog

Media relations is important to a company's PR strategy. If you don't tell your company's story, then someone else, who does not have your best interests at heart, will. It's critical for businesses to understand that media relations can be a highly effective method of reaching target audiences. Here are three other reasons that you should trust in the power of good media relations management:

Create the news to get you noticed

Not every day is jam-packed with breaking news announcements. Product launches, news conferences and mergers are the bread and butter of media relations. Having news to share makes the job easier. So what do you do in the absence of news? You create it.

Developing news stories is difficult for business people to understand, but in media relations there are techniques that can and do keep your name in the public eye.

Let PR show you how to get a reporter’s attention and keep it

Media coverage is an ideal way to educate people about your product, inform them about your events, highlight your company or feature your CEO as a thought leader in your industry. As a result, every business wants to know the secrets for obtaining more media coverage.

While there is no one-size-fits-every-company answer, there are media relations practices and habits you can adopt to increase your chances of coverage success. With help from PR, you can get the media coverage your company needs and deserves.

Get more exposure using media relations

Marketing and advertising are powerful tools for any corporation, allowing business leaders to spread the word about valuable products and services to a broad audience. Without a public relations firm providing media relations, though, these marketing efforts may fall flat.

Media relations is an integral part of any business, allowing professionals to distribute company news and product updates through traditional news outlets and popular social media channels. Because of their role in the marketplace, these outlets are regarded as credible sources of information, earning the trust of consumers.

Too often, corporations set out on ambitious new projects or marketing campaigns without taking time to consider media relations.

That may be because the task of spreading the word through traditional publishing channels and media outlets takes too much time, and the performance of each media hit is hard to measure. What many business leaders don't realize is that this arm of communications is vital to long-term success.

Learn how to use media relations trends to your company’s advantage

Staying aware of and understanding trends allows you to know what’s going on in a particular field and be proactive about the ways they may affect your business. One area that affects all businesses is media relations.

Earned media is an effective method of reaching a wide audience and delivering your messages, but you must first know how to get journalists’ attention.

One of the best ways to tell large audiences about your business is to secure coverage in one of the major business publications: Forbes, Fortune, Fast Company, Money, Businessweek, Harvard Business Review, and Inc. These business media giants provide high-quality coverage of top business news, including successful business and leadership strategies and innovations in technology.

Fortune magazine is a great source of knowledge for entrepreneurs because it covers the entire field of business, including the people, trends, companies and ideas of today’s top businesses. Fortune columns include features on the marketplace, career trends, U.S. politics and European business news. Readers look forward to the magazine’s annually updated lists such as “40 Richest Under 40,” “Most Powerful Women” and the “Fortune 500” ranking.

Fortune magazine covers trends in today's top business world and news affecting business people. Each issue includes a section that provides readers with a first look at changing industries and articles devoted to the people behind major companies. An average Fortune magazine reader is a top business entrepreneur or CEO. Publishers prefer pitches that lead them to the big companies and big names behind these companies.

Inc. is a major business magazine guiding CEOs and owners of small- to mid-sized companies toward success. It delivers real solutions for today’s innovative company builders and provides hands-on resources covering market-tested finances, sales, marketing and technology. Each issue offers real-life examples of strategies, case studies and successes and failures to show its readers new ways their businesses can improve and grow. Large and small organizations turn to Inc. to make sense of the ever-changing business world. An appearance in Inc. is a great opportunity for publicity, networking and finding new business avenues.

Entrepreneur magazine is the No. 1 resource for current and aspiring entrepreneurs. It provides tips for readers to effectively start and expand their businesses. Entrepreneur’s topics include advice on new software products, CEO profiles, trends in money and how to grow a business. Getting an article published in Entrepreneur could be a major publicity boost for your business.