The Public Relations Blog
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Gather ‘round. Here’s a tale of the possible demise of a national brand, Redbox, with lessons to ponder from other national brands like Blackberry and Blockbuster. The takeaway for you is this: Are you doing what you need to do in terms of brand relevance to prevent extinction?
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Topics: media relations, public relations
Topics: media relations, public relations, reputation management, crisis communications, online reputation management
Miley Cyrus’ recent MTV Video Music Awards (VMA) performance with Robin Thicke may remind some of the open-mouthed moments when Elvis Presley first appeared on the Ed Sullivan show. There was risqué, tight-fitting clothing that was outside the norm for her typical audience and exceeding fashion boundaries. Dance moves with lots of gyrating hips. Numerous innuendos and shocked faces. A large foam hand. (Ok, this is certainly the wildcard in the comparison, but you get the idea.)
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Topics: media relations, public relations, reputation management, crisis communications, online reputation management, shared media
What’s in a name? A potential PR crisis, especially if you’re an ESPN producer who guessed at pronunciation rather than finding out the actual facts.
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Topics: media relations, public relations, PR tips, crisis communications, shared media
Want to be “happy, happy, happy” with how audiences relate to your brand? Learn these three PR strategies from one of America’s most popular reality TV families ever to hit the screen, Duck Dynasty:
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Topics: media relations, public relations, PR tips
Effective Public Relations Strategies for the Declaration of Independence
This week, it’s fun to ask yourself a public relations question as you reflect on the events surrounding the birth of our country: What would John Hancock do today?
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Topics: digital PR, media relations, public relations
For more information why you shouldn't hire an advertising firm to do PR, see Signs you’re working with an ad agency instead of a PR firm
Never let an advertising agency do your PR.
The other night I saw a commercial from Apple, in which it claimed that the iPhone is now the most-used camera on earth. Not the most-used camera phone, the most-used camera, which would mean its integrated digital camera has surpassed stand-alone photo giants like Nikon, Canon and Fuji. Added to the number of Google searches, emails and Facebook updates performed every day on smartphones, the popularity of cell-phone cameras is a powerful testament to just how much you and I love and depend on integrated technologies. (Remember when you had to remember your camera, film and batteries? I do.)
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Topics: media relations, public relations, FAQ, ethics, earned media
Background
Considered to be the definitive sports drink for all major athletes, Gatorade’s march to international brand recognition saw it begin its life in Florida as a regionally based drink, with little of the scientific research backing its claims that it enjoys today. The product’s launch came at a time when general public belief was that any liquid ingestion during physical activity caused cramps and nausea. Despite this common misconception, a growing number – including University of Florida Gator football coach Ray Graves – began to recognize the need to somehow replenish energy and endurance lost through an athlete’s perfusing sweat. The answer, an electrolyte-infused concoction developed by UF’s College of Medicine, showed promising results in restoring the body’s chemical balance. The challenge, however, as with all new ideas, would be to gain wider public recognition and acceptance.
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Topics: media relations, public relations, PR success stories
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